ACCOUNT BASED DATA

Sisense Inc. Recognized as One to Watch in Snowflake’s Modern Marketing Data Stack Report

Sisense | September 29, 2022 | Read time : 06:00 min

Modern Marketing Data Stack Report
Sisense Inc. today announced that it has been recognized as a One to Watch in the inaugural Modern Marketing Data Stack Report: Your Technology Guide to Unifying, Analyzing, and Activating the Data that Powers Amazing Customer Experiences executed and launched by Snowflake, the Data Cloud company.

Snowflake’s agnostic, data-backed report identifies the best of breed solutions used by Snowflake customers to show how marketers can leverage  the Snowflake Data Cloud with accompanying partner solutions to best identify, serve, and convert valuable prospects into loyal customers. By analyzing usage patterns from a pool of nearly 6,000 customers, Snowflake identified six technology categories that organizations consider when building their marketing data stacks. These categories include:
  • Analytics
  • Integration & Modeling
  • Identity & Enrichment
  • Activation & Measurement
  • Business Intelligence
  • Data Science & Machine Learning

The report explores each of these categories that comprise the Modern Marketing Data Stack, highlighting technology partners and their solutions as “leaders” or “ones to watch” within each category. The report also details how current Snowflake customers leverage a number of these partner technologies to enable data-driven marketing strategies and informed business decisions. Snowflake’s report provides a concrete overview of the partner solution providers and data providers marketers choose to create their data stacks.

“Marketing professionals continue to expand their investment in analytics to improve their organization’s digital marketing activities. Snowflake’s goal is to empower them in their journey to data-driven marketing,”  said Denise Persson, Chief Marketing Officer at Snowflake.

“Marketing professionals continue to expand their investment in analytics to improve their organization’s digital marketing activities. Snowflake’s goal is to empower them in their journey to data-driven marketing,”  said Denise Persson, Chief Marketing Officer at Snowflake.

“Sisense’s strong performance and innovative approach within Snowflake qualified them as one to watch in the BI and Analytics categories  due to their demonstrated customer success. We look forward to observing their continued momentum in empowering our joint customers.”  
Sisense Inc. was identified in Snowflake’s report as a ‘one to watch’ in Analytics and Business Intelligence

“Being recognized as a company to watch in Snowflake’s inaugural Modern Marketing Data Stack report is a testament to the dedication Sisense demonstrates for our joint customers,”  Scott Castle, Sisense Chief Strategy Officer said.

“We look forward to continuing to partner with Snowflake to create innovative approaches that empower our customers to adopt a best-of-breed marketing data stack to advance their business and serve their customers.”
The smallest insights can drive large-scale business decisions. 

Sisense’s goal is to empower business leaders with a simple, streamlined process of getting the answers they need to get business done.

Sisense believes that in order to make better-informed business decisions, we need to remove the barriers between questions and answers where end users work. Because once there is a clear path to clear answers, business leaders can better understand their world and gain the necessary knowledge to take action in it.

Through the deep integration of Sisense’s analytical engine and live data models with the elasticity and power of Snowflake, Sisense Fusion delivers insights embedded into products, business workflows and productivity tools knowledge workers use every day.

We are not delivering solutions for BI, we are helping people find answers. By streamlining the process of accessing insights, business leaders can gain the necessary knowledge to take critical action in a matter of minutes.

This is how business decisions get made–confidently.

Click here to read The Modern Marketing Data Stack: Your Technology Guide to Unifying, Analyzing, and Activating the Data that Powers Amazing Customer Experiences.

About Sisense
Sisense goes beyond traditional business intelligence by providing organizations with the ability to infuse analytics everywhere, embedded in both customer and employee applications and workflows. Sisense customers are breaking through the barriers of analytics adoption by going beyond the dashboard with Sisense Fusion – the highly customizable, AI-driven analytics cloud platform, that infuses intelligence at the right place and the right time, every time. More than 2,000 global companies rely on Sisense to innovate, disrupt markets and drive meaningful change in the world. Ranked as the No. 1 Business Intelligence company in terms of customer success, Sisense has also been named one of the Forbes’ Cloud 100, The World’s Best Cloud Companies, six years in a row. Visit us at www.sisense.com and connect with us on LinkedIn, Twitter, and Facebook.

Spotlight

Lead generation is considered one of the most important aspects of digital marketing that in fact, most marketing professionals are increasingly shifting their objectives and tactics they employ just to ensure they get high-quality leads for their business. But as straightforward as the term may be, lead generation is also considered the most difficult task in the modern marketing landscape. According to the 2017 State of an Inbound report from HubSpot, generating enough traffic and leads is the top marketing challenge facing 63% of organizations they surveyed. But this trend is not entirely new, in fact, a 2014 survey conducted by Demand Metric Research also found that more than 90% of companies are underwhelmed by the number of leads their marketing generates.

Spotlight

Lead generation is considered one of the most important aspects of digital marketing that in fact, most marketing professionals are increasingly shifting their objectives and tactics they employ just to ensure they get high-quality leads for their business. But as straightforward as the term may be, lead generation is also considered the most difficult task in the modern marketing landscape. According to the 2017 State of an Inbound report from HubSpot, generating enough traffic and leads is the top marketing challenge facing 63% of organizations they surveyed. But this trend is not entirely new, in fact, a 2014 survey conducted by Demand Metric Research also found that more than 90% of companies are underwhelmed by the number of leads their marketing generates.

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Turing Reports Streamlined Account-Based Marketing Success with CloseFactor

CloseFactor, Turing | September 08, 2022

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The company has received numerous awards including Forbes “America’s Best Startup Employers,” The Information’s “Top 50 Most Promising B2B Startups,” and Fast Company’s Annual List of the “World’s Most Innovative Companies.” Turing has raised over $140 million from investors, including WestBridge Capital, Foundation Capital, Stanford StartX and executives from Google, Facebook, Microsoft, and Amazon, and its last round was on a $4 Billion valuation cap. To learn more about Turing visit turing.com.

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Knowland | October 21, 2022

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Contentsquare Celebrates CX circle Award Wins for London and Paris Flagship Immersive Experiences

Contentsquare | November 24, 2022

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