ACCOUNT-BASED EXECUTION

Skydeo Launches B2B *AccountsGraph

Skydeo | January 19, 2022

Skydeo Launches AccountsGraph
Skydeo, a leading provider of audience targeting services, has launched *AccountsGraph B2B audience segments for account-based advertising on CTV, social and programmatic platforms.

“AccountsGraph audiences are a major step forward for B2B advertisers and Account Based Marketing (ABM)”, said Brad Brown, Managing Partner (emeritus) from McKinsey & Co., “Skydeo’s unique combination of B2B data with broad reaching mobile-first consumer data provides marketers the ability to target prospects much like LinkedIn but on any platform at lower cost of media. It's a compelling solution."

SkyDeoB2B segments firmographic and contact data based on the company name, job title, company revenue, company employees, and industry. Additionally, it also segments technographic data using modern technology. B2B advertisers can effectively target their prospective customers by using Company Name validation at scale through this data. It will help them for recruitment advertising and selling B2B products and services to the Finance, IT, Tech, Human Resources, and Pharma industries.

"Since we launched SkydeoB2B we've seen a surge in B2B intent data so there is merit to launching AccountsGraph now. We help B2B advertisers rampup their Account Based Marketing," said Skydeo CEO Mike Ford.

"Since we launched SkydeoB2B we've seen a surge in B2B intent data so there is merit to launching AccountsGraph now. We help B2B advertisers rampup their Account Based Marketing," said Skydeo CEO Mike Ford.

Skydeo *AccountsGraph standard taxonomy of the Top 2000 companies in Finance, Tech, Healthcare, and other industries is available on Yahoo, TikTok, Google, LiveRamp, Kargo & StackAdapt, while for the Top 5000 companies, contact Skydeo or visit the accountsgraph website.

Spotlight

When people talk about Account Based Marketing (and doesn’t it seem like everybody is?) there’s no argument over the stellar ROI the approach delivers. But are they all talking about the same thing? ABM itself can be hard to define, particularly with so many vendors and suppliers claiming that their version of ABM is the right one.

Spotlight

When people talk about Account Based Marketing (and doesn’t it seem like everybody is?) there’s no argument over the stellar ROI the approach delivers. But are they all talking about the same thing? ABM itself can be hard to define, particularly with so many vendors and suppliers claiming that their version of ABM is the right one.

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ABM ACCOUNTS

MRP Debuts Next-Generation Enterprise ABM Event

MRP | November 03, 2021

MRP Prelytix™, the only enterprise-class predictive Account-Based Sales and Marketing platform, today announced it will be hosting Enterprise ABM: From Complexity to Clarity, Your Roadmap to Success, an event for enterprise marketers and industry experts in Europe, the Americas, and APAC taking place on November 11. This global event is the first of its kind in ABM, bringing together industry analysts, researchers and the enterprise marketing community to explore the unique challenges and requirements of enterprise ABM. Together, MRP and these industry thought leaders will define new ways to coordinate insights and actions across teams, platforms, channels and prospects worldwide while effectively measuring the true impact of ABM programs. In addition, executives from Google, AMD, Infinite Blue and more will share their vision, successes and predictions on the future of enterprise ABM. This virtual event will also provide a first-ever preview of the new MRP Prelytix, the first and only ABM platform that advances enterprise administration and collaboration, data management, intelligent insights, omnichannel orchestration, and revenue-based metrics to unify the connection landscape for global buyer engagement. “MRP is thrilled to offer this unique event for the global B2B marketing community,” said Pierre Custeau, CTO, MRP. ​“In today’s B2B world, it’s all about making meaningful connections that last. We’ll highlight industry trends seen across intent data, privacy, predictive analytics, customer experience, orchestration, measurement and so much more. All enterprise marketers are welcome to join the discussion with speakers from across the globe as we separate theory from truth and chart a course to ABM maturity and performance.” The Enterprise ABM: From Complexity to Clarity, Your Roadmap to Success event will feature thought leaders from around the globe, including: Steven Casey, VP, Research Director, Forrester Research John Follett, Co-Founder, Demand Metric Research Corporation Pierre Custeau, CTO and Head of Product, MRP Mark Ogne, Founder & CEO, ABM Consortium “As marketers look to plan and strategize for 2022 and beyond, ABM is at the top of their priority list,” said Follett, Co-Founder, Demand Metric Research Corporation, who will be detailing new primary research and a roadmap to ABM Maturity co-created with MRP. ​ “Our joint research revealed that ABM top performers have developed a set of strategies that separate their operations from the rest of the pack, and we’re excited to share these approaches with attendees at this event.” About MRP MRP Prelytix is the only enterprise-class predictive Account-Based Sales and Marketing platform. For organizations that serve multiple partners, lines of business, geographies, or industries, MRP Prelytix is the only platform to empower sales and marketing teams to simplify their environment’s complexity and produce measurable and high-performance conversion, pipeline velocity, and closed revenue. Applying the industry’s only real-time predictive analytics and data management, we fuel 1,000 ABM programs across six continents to coordinate, execute, and optimize their ABM programs using eight channels, produced in 20 languages. Powered by KX, Prelytix sits on top of the fastest streaming analytics database in the world. For more information visit: www.mrpfd.com.

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ACCOUNT-BASED EXECUTION

Cvent Partners with ID.me to Strengthen Event Health and Safety

Cvent, ID.me | December 23, 2021

On December 21, Cvent, a market leader in events and hospitality, announced its partnership with ID.me, a secure digital identity network for testing, vaccine and health status verification required for hybrid and in-person events in the United States. ID.me powers Cvent Health Check, a dynamic solution for health, vaccine, and testing status. It allows event planners to safely verify an attendee’s health status without any hassles. When combined with Cvent’s event marketing and management platform, it allows Cvent customers to implement additional health protocols at their events and run confidential health checks on their event attendees’ own mobile devices. Event hosts can set parameters to verify attendees’ proof of vaccination, health, and testing status by respecting individual privacy. Patrick Smith, Chief Marketing Officer of Cvent, said, “We’re pleased to combine ID.me’s proven technology and strong commitment to user data privacy with our event marketing and management platform to enable a more customer- and safety-centered approach for in-person event experiences.” Mark Lockwood, General Manager of Commercial Sector of ID.me, commented, “Anyone considering attending an in-person meeting, conference, or event during the pandemic wants to know that they will be in a safe environment, and in many cases, that means health checks and vaccine verification. Our partnership with Cvent enables meeting organizers and hosts to simplify health check and vaccination verification processes while meeting the highest levels of security and data privacy. As the industry works to return to normal, we believe our partnership will bring greater confidence to attendees, encourage higher in-person attendance, and reduce the stress and burden on event hosts. We could not be more thrilled to partner with Cvent.” ID.me’s secure digital network is trusted by 10 federal agencies and more than 500 brands to verify user identity. ID.me Identity Gateway has a Federal Risk and Authorization Management Program (FedRAMP) Moderate Authority to Operate (ATO). It has more than 66 million individuals in its network as of December 2021.

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CORE ABM

Key ABM Trends Play an Important Role in Businesses Worldwide

Reports Globe | June 15, 2021

It's time for businesses worldwide to accept digital marketing innovations to identify opportunities to improve leads and sales. There is a massive interest in ABM trends and innovation in marketing at the beginning of the year, and 2021 was no different. Businesses worldwide are constantly scanning for new digital marketing trends, technology, and platforms, to rapidly identify new opportunities that agile companies and marketers can tap into. If so, they're looking in the right place and know the right questions to ask. The new business area enlightens key marketing trends and factors that play an essential role in the market revenue generation. Continuous updates in the corporate space play an important role in developing the global Account-Based Marketing (ABM) Software market after the pandemic caused. The Account-Based Marketing (ABM) Software market report contains information collected from various sources helping the market gain revenue effectively online. In fact, more evaluation of innovations can help businesses push the boundaries and improve digital marketing activities in the future. Generally, the trends are independent of economic factors, but that's not the case in the past years. Yet, the big difference affecting changes in marketing investment in 2021 is from the havoc that COVID-19 has wrought around the world.

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