SugarCRM Drives Sales Automation for Fern Energy

SugarCRM | February 22, 2023 | Read time : 01:43 min


On February 21, 2023, SugarCRM announced Fern Energy, an industry leader in the energy sector, is utilizing the company's award-winning AI-driven CRM platform to improve customer account management, service, and field operations through increased automation and efficiencies.

Fern Energy offers various fuel-related services, such as bulk fuel deliveries, oil and lubricant solutions, storage systems, 24/7 fill stations, and fuel cards to industries all over New Zealand. To maintain its commitment to seamless deliveries, efficient operations, and reliable fuel supply, the company sought a contemporary CRM platform with the help of dedicated fuel experts.

Fern Energy collaborated with, a solutions partner, to expand the capabilities of Sugar Sell with integrated AI and advanced analytics. This integration gave Fern Energy enhanced sales performance insights and a deeper understanding of its customers.

National Sales Manager, Fern Energy, Chris Gourley, said, "We needed a single view of the customer so everyone across the organization had access to the same information to provide a seamless customer experience." He added, "Centralizing customer data on the Sugar platform completely transformed our sales and customer service operations."

(Source – Businesswire)

About SugarCRM

SugarCRM is a customer relationship management software company based in California, USA. They provide various CRM solutions for sales, marketing, and customer service teams, designed to help businesses improve customer engagement, increase productivity, and drive growth. Founded in 2004, SugarCRM has grown to serve customers in more than 120 countries, with over 2 million users worldwide. They are known for their open-source CRM approach, allowing for greater customization and flexibility in their solutions. It offers a suite of software solutions that includes sales automation, marketing automation, customer support, and collaboration tools. Its sales automation tools help businesses manage their sales process from lead generation to close, with pipeline management, sales forecasting, and reporting features.


Today’s customers have redefined what great service is: delivery of proactive, empathetic, and personalized assistance, every day, through their channel of choice. By connecting siloed tools and systems on a modern, cloud-based platform, service leaders can keep ahead of rapidly evolving customer demands and deliver a seamless e


Today’s customers have redefined what great service is: delivery of proactive, empathetic, and personalized assistance, every day, through their channel of choice. By connecting siloed tools and systems on a modern, cloud-based platform, service leaders can keep ahead of rapidly evolving customer demands and deliver a seamless e

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