Terminus Expands Board with Veteran Marketing Executive Meagen Eisenberg

Terminus | September 02, 2020

Terminus, the leading account-based marketing platform, today announces the addition of veteran marketing leader Meagen Eisenberg to its board of directors as the company scales through its next phase of rapid growth.
Eisenberg is the CMO of TripActions, the leading cloud-based corporate travel and expense management platform. Prior to TripActions, she spent more than 20 years in high-tech, previously serving as CMO of MongoDB (NASDAQ: MDB) and VP of Demand Generation at DocuSign (NASDAQ: DOCU). Meagen has advised over 25 startups over the last decade, seven of which have been acquired to date, and also serves on the boards of G2 and Reactful.

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Business with limited IT resources and networking expertise are also adopting cloud-managed networks today. The simplicity of logging into a support system without worrying about the backend infrastructure makes it more attractive. Large retailers and multi-store operators look at solutions that expand the Wi-Fi footprint at all

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Invoca Raises $83M in Series F Financing

Invoca, Silver Lake Waterman | June 20, 2022

On June 14, Invoca, the cloud leader in AI-powered conversation intelligence for revenue teams, announced that it had raised $83 million in Series F equity financing. As a result, its valuation reached $1.1 billion. The new investment will bring the company’s total equity financing to $184 million. Silver Lake Waterman led the round with additional new investments from Hollyport Capital, Kingfisher Investment Advisors, and Fenwick & West, along with participation from existing investors Upfront Ventures, Accel, H.I.G. Capital, and Industry Ventures. This investment comes after a year of record growth, with Invoca surpassing $100M in run-rate revenue. "When consumers look for value-added expertise in buying the right product or resolving an urgent service issue, they often escalate from digital self-service to speak with a human expert," said Gregg Johnson, CEO of Invoca. "When consumers look for value-added expertise in buying the right product or resolving an urgent service issue, they often escalate from digital self-service to speak with a human expert," saidGregg Johnson, CEO of Invoca. "At Invoca, we're using data, automation, and AI to integrate these digital journeys with conversations in the contact center, helping brands deliver a delightful experience, drive revenue, and strengthen customer relationships. We are thrilled to partner with new and existing investors as we innovate in the rapidly expanding market for conversational AI." "We believe Invoca has an exceptional vision to help marketing and contact center teams transform the customer experience with AI-powered conversation intelligence," said Shawn O'Neill, Managing Director and Group Head, Silver Lake Waterman. "The company has built a market-leading product serving an impressive roster of blue-chip customers. And the Invoca team has been focused on achieving the operational rigor and disciplined execution that it takes to thrive in today's market and beyond. We look forward to partnering with Invoca in their next stage of growth." Invoca assists the leading consumer brands in purchase industries like automotive, telecommunications, healthcare, financial services and real estate. Its customers include AutoNation, Banner Health, DIRECTV, ORKIN, Rogers Communications, Mayo Clinics, and University Hospitals. The company was named a Leader in The Forrester Wave Conversation Intelligence Sales and Marketing, Q4 2021 report. It got the highest scores possible in the criteria of product and technology innovation, ease of use, integrations, market approach, and performance. Invoca will invest in key areas and product innovation through organic development and acquisitions after the success of the DialogTech transaction in May 2021. In addition, it will broaden its geographic coverage beyond the United States and Canada to support customers in Europe, Mexico, and South America.

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ACCOUNT BASED DATA

InsideView Incorporated Buyer Intent Data from Bombora for Marketers to Improve Intelligence Offerings

InsideView | June 21, 2021

InsideView, a Demandbase company, incorporated Bombora’s intent data into its B2B data and intelligence platform. This will allow marketers to combine intent signals with other data sets to gain a competitive advantage. The company will include Bombora’s intent data with its InsideView Insights, InsideView Apex, and InsideView Target offerings to create InsideView Intent Data. This combined data set provides users with insights into an account’s buying intent, decision makers’ preferences, and research trends. These are set up to help users filter account lists and focus on campaigns that drive engagement. In addition, InsideView Intent Data will also empower users to track surge scores to give updates when buyers interact with the specific topics or reach a pre-determined score. As per TrustRadius, 87 percent of buyers want to self-serve all or part of their buying journey. In addition, Gartner evaluates about 17 percent of the time buyers spend considering a new purchase is spent talking to potential vendors. By adding Bombora’s intent data to the InsideView platform, InsideView customers will combine insights on intent to purchase all the other data to get customers. On this, Marc Perramond, VP of Product at InsideView, said in a statement, “Every seller would know when a target account is in the market for their product or service. It will be because timing is often the most challenging part of the sales process. Therefore, our goal is to provide the most all-inclusive and relevant B2B intent signals to our customers. This will make them easily accessible to inform their decisions and daily activities. “

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Terminus Named a Leader for ABM Platforms in 2022 Gartner® Magic Quadrant™

Terminus | January 13, 2022

On January 12, Terminus announced that it was recognized as a Leader in the 2022 Gartner® Magic Quadrant™ for Account-Based Marketing (ABM) Platforms report. Terminus is the only account-based engaged platform that uses multi-channel account-based marketing to offer more pipeline and revenue. Terminus’ platform, Terminus Engagement Hub, makes understanding customers and prospects easier by connecting first and third-party data. It uses engagement channels like chat, the web, and ads to gather data. Terminus enables multi-channel ABM for thousands of famous global brands like DHL, G2, TripActions, and Outreach. It has been a G2 leader in ABM for 15 consecutive quarters. “We believe our inclusion and leader placement in the first-ever Gartner Magic Quadrant™ for ABM Platforms report is not only an honor, but also incredibly validating of our big vision and the power of our platform. With this placement, we’re now a leader in three leading analyst reports – Terminus the only platform bringing together a purpose-built B2B CDP with multi-channel ABM,” shared Terminus CEO Tim Kopp. “We believe our inclusion and leader placement in the first-ever Gartner Magic Quadrant™ for ABM Platforms report is not only an honor, but also incredibly validating of our big vision and the power of our platform. With this placement, we’re now a leader in three leading analyst reports – Terminus the only platform bringing together a purpose-built B2B CDP with multi-channel ABM,” shared Terminus CEO Tim Kopp. The Magic Quadrant report states that “Leaders demonstrate broad support for all ABM critical capabilities and consistently meet customer needs across the three core ABM use cases (acquisition, renewal, and expansion). They have high market visibility, high market penetration, strong market momentum, and a clear, long-term strategic vision and roadmap for growing their ABM platform business. Their customers report high levels of satisfaction and success with their implementations. Leaders also have initiated plans for geographic and international expansion. “Gartner defines the account-based marketing (ABM) platform as a technology that enables marketers to run ABM programs at scale, including account selection, planning, and engagement and reporting. In ABM programs, B2B marketers align with sales counterparts to engage a defined set of high-priority accounts and buying committee members with targeted marketing and content to help buyers explore and evaluate solutions.” The Gartner Magic Quadrant is a globally trusted analyst resource that helps organizations seek genuine and unbiased evaluations of the ABM category and platforms. The 2022 Gartner Magic Quadrant™ for ABM platforms evaluates nine global providers based on strategy, market presence, and product offering.

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