ABM ACCOUNTS

The CCO of Jabmo Addresses Data-Driven ABM Insights at The ON24 Experience

Jabmo | June 06, 2022

Data-Driven ABM Insights
Jabmo announced a virtual presentation from Chief Commercial Officer (CCO) Tav Tepfer, now available on-demand through The ON24 Experience. In the session titled "Using Engagement Data to Transform Your Marketing," Tepfer and Tessa Baron, vice president of marketing at ON24, discuss how B2B marketers can leverage data to support ABM and digital marketing strategies.

The ON24 Experience is an interactive virtual summit created to assist businesses in delivering more value to their audiences, generating more insights, and converting more prospects into customers. As Chief Customer Officer at Jabmo, Tepfer has helped the world's top industrial and life sciences firms in driving growth using Account-Based Marketing strategies and techniques. Tepfer offers to her breakout session the following ABM knowledge and industry-specific perspective:
  • How B2B purchasing has altered with the advent of digital buying groups
  • How to get statistics on user involvement from digital experiences
  • How to aggregate first-party data from all digital touchpoints to comprehend purchasing group intent
  • How to gain insights that matter for Marketing and Sales

Baron and Tepfer conclude the talk with thoughts on refining the message, integrating touchpoints, expediting purchase journeys, and building end-to-end digital experiences.

Tepfer said, "At Jabmo, we help our clients unite and analyze all their marketing data at an account level for visibility into engagement across key accounts that really matter."

Tepfer said, "At Jabmo, we help our clients unite and analyze all their marketing data at an account level for visibility into engagement across key accounts that really matter. I'm excited for this opportunity to share what I've learned at Jabmo, so attendees can start harnessing data in their own organizations."

Spotlight

Have you made account-based marketing (ABM) a priority at your company?Here's a look at the freshest stats about the state of ABM.A whopping 92% of B2B marketers consider account-based marketing (ABM) "extremely" or "very" important to overall marketing efforts, according to the following Integrate info graphic. Moreover, "84% of B2B marketers believe ABM provides significant benefits for retaining and expanding current relationships," states Integrate. Find out more about the latest ABM stats by checking out the infographic.

Spotlight

Have you made account-based marketing (ABM) a priority at your company?Here's a look at the freshest stats about the state of ABM.A whopping 92% of B2B marketers consider account-based marketing (ABM) "extremely" or "very" important to overall marketing efforts, according to the following Integrate info graphic. Moreover, "84% of B2B marketers believe ABM provides significant benefits for retaining and expanding current relationships," states Integrate. Find out more about the latest ABM stats by checking out the infographic.

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With Groundbreaking New Consultative Program, RollWorks Helps B2B Companies Expedite Time to Value for Account-Based Marketing

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