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The CMO's Guide to Account-Based Marketing has been Released by Jabmo

Jabmo | April 30, 2021

Jabmo, the leading provider of Account-Based Marketing to the manufacturing and Life Sciences, has released a new white paper for CMOs aiming to interact with key account buyers and accelerate sales growth through digital marketing. The white paper, titled "The CMO's Guide To Account-Based Marketing in Manufacturing & Life Sciences," explains how an account-centric approach to digital marketing will better solve the emerging reality of B2B buying and selling.

Manufacturing and life science companies are adapting in a variety of ways. The same can be said of B2B buyers, who have changed their buying pattern significantly following the pandemic, preferring discreet online avenues to continue their buying process rather than openly engaging with a sales representative.

This white paper encourages CMOs to adopt tried-and-true innovative tactics and lead their marketing teams to become the most strategic role in their organization. The following topics are covered in the white paper:
  • How B2B Buying has Changed
  • New Ways of Engaging Key Accounts
  • Planning for ABM Success
  • Selecting an ABM Vendor 
  • Budgeting for ABM
“Sales and marketing teams were still fighting an uphill struggle to meet their quota and revenue goals,” said Nick Heys, CEO, and Founder of Jabmo. With the pandemic, the climb became steeper. Most key account buyers now conduct their entire buying process online, ignoring sales representatives until they are more than halfway through their journey. Using an omnichannel ABM platform to accept these emerging realities provides companies with an unparalleled chance to do better than ‘get by' with their marketing investments.”

Initially, marketing plans were mostly focused on product lines, campaigns, and channels. With recent advancements in marketing technology, CMOs and their staff will now prioritize their key accounts in their marketing activities.

About Jabmo
Jabmo, which was founded in 2015, is the global leader in account-based marketing (ABM) for manufacturing, life sciences, and other industries that rely on complex sales for growth. Jabmo USA is based in Austin, Texas. In addition, the firm has offices in EMEA and APAC. Jabmo provides a next-generation marketing technology platform as well as advertising solutions for B2B marketing teams looking to increase engagement, sales activity, and revenue for key accounts. The group was recently appointed a Forrester New WaveTM: ABM Platforms leader.

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ON24 Releases Survey Results Showing Value of Digitally Mature Marketing Teams

ON24 | March 15, 2023

On March 14, 2023, ON24, a leading digital engagement platform, released a report on ‘The State of Digital Maturity in Europe: The Tools, Techniques and Strategies Marketers Need to Drive Results.’ The company gathered responses from over 800 marketing leaders in 12 countries, finding that successful enterprises had a digitally mature marketing team. The report also highlighted that marketers in high-revenue companies scored the highest levels of digital maturity. Among the surveyed European countries, Italy, Portugal, and Spain had the most mature marketers. Most high-performing companies defined success in terms of increased revenue and aligned their programs with pipeline objectives. 87% of these businesses matched their digital strategy with their marketing and sales objectives and used pipeline and funnel conversion rates as key performance indicators. 81% of the most advanced marketers are data-driven, utilizing digital channels to collect first-party data. Nonetheless, the report indicated that even the most experienced marketers had room for growth. While most marketers were able to set objectives and develop strategies aligned with those objectives, only one in five leveraged data-driven insights to optimize digital engagement all year. European B2B marketers are gathering data but struggling to use analytics and insights gained to take action. Only 20% of marketers surveyed are using this data to change strategy, and a majority are not personalizing digital experiences. ON24 determined digital maturity through a series of questions to determine an overarching “maturity score” among five categories: Technology; Data and Measurement; Driving Action and Engagement; Strategy, Process and People; and Experiences and Personalization. These categories suggest an organization’s ability to scale marketing programs in digital channels and advance business goals. The report showcases significant opportunities for B2B marketers to drive growth in 2023 by outlining key aspects of a digitally mature marketing team. It also revealed the importance of leveraging data to inform optimization, deliver intelligent campaigns, drive digital engagement, and enable personalization at scale. The full report is available on the ON24 website. About ON24 ON24 is a renowned sales and marketing platform for digital engagement, empowering businesses to drive engagement and generate first-party data. It offers a sales and marketing platform delivering a portfolio of webinars, virtual events, and content experiences to drive revenue growth across the enterprise. Its platform powers digital engagement for over 2,000 customers worldwide, including major global technology, healthcare, and industrial manufacturers. ON24 is headquartered in San Francisco with offices in North America, EMEA, and APAC.

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Sendoso Announces Addition of New GTM Leadership Team

Sendoso | February 15, 2023

On February 14, 2023, Sendoso, one of the industry leaders in direct marketing automation, has announced the formation of a new go-to-Market leadership team to continue the company's success through 2022. The additions follow Sendoso's Elevate Conference, an exclusive client event at which more than two hundred businesses and marketers from across the industry gathered to discuss marketing strategies to promote growth and improve customer satisfaction in 2023. Egan Callahan, VP of Customer Experience, Bryan Seltzer, EVP of Revenue, Karen Steele, Chief Marketing Advisor, and Linda Fitzek, VP of Revenue Operations, have joined the Sendoso leadership team. After a year in which Sendoso boosted its relationships by almost 30 percent, partnering with some of the largest names in financial services, healthcare, real estate, sports, and software/hardware, the new team will contribute to the company's further expansion. In 2022, Sendoso had its most excellent week and month of attempted customer spending in the company's history, as well as a 70 percent increase in the average attempted customer expenditure over 2020. This is why Fortune 100 and 500 organizations like NASDAQ,Comcast, and VMware choose Sendoso to help them build and deliver exceptional experiences. Sendoso introduced its pay-as-you-go Sendoso Express package before the holidays last year. With hundreds of new accounts and thousands of presents distributed in its first two months, the freemium solution was an instant hit among small and medium enterprises. The firm launched a new fulfillment facility in Dublin, Ireland, to serve its worldwide physical sends.The new facility furthered the company's commitment to European consumers by enhancing distribution and expanding its reach across European Union nations. As Sendoso continued to develop worldwide, it had even more success with Sendoso Direct, increasing its global direct gift possibilities by a factor of five to better connect consumers with local small companies. About Sendoso Sendoso, one of the industry-leading sending platforms, enables businesses to stand out by providing innovative methods to communicate with clients throughout the buyer's journey. Itoffers more than corporate presents; it is a comprehensive sending strategy. It is trackable, quantifiable, scalable, and gives a greater marketing return on investment. By merging digital and physical sending tactics, businesses may enhance the efficacy of their current go-to-market initiatives and strengthen client connections. The firmis a crucial component of effective demand generation, account-based, and customer experience initiatives since it is relied upon by the world's top enterprises, including Fortune 100 and 500 corporations. Sendoso, a company founded in 2016, is funded by $152 million in venture capital and has a worldwide reach, with a presence in North America, Europe, and Asia-Pacific.

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ON24 Recognizes 2022 Digital Engagement Leaders

ON24 | January 30, 2023

Gartner expects that by 2025, 80 percent of B2B sales engagements will occur via digital platforms. This is why more than 2,000 B2B firms choose ON24, a leading digital engagement platform that enables sales and marketing teams to gather data-driven insights, develop engaging experiences, and drive pipeline and revenue growth. Recently, ON24 recognized 2022's digital engagement leaders, highlighting customers with the year's most successful webinars, virtual events, and content experiences. Chief Marketing Officer at ON24, Callan Young, said, "At ON24, our focus is on helping enterprises innovate their go-to-market strategies for today's digital-first world." She added, "Our customers' incredible results demonstrate the power that digital experiences can have in captivating audiences, converting them to customers and building lifelong relationships. We're proud to partner with the world's top brands and showcase their success." (Source – Businesswire) Enhancing the digital experiences for their customers through the ON24 Engagement Hub, ON24 Target, ON24 Webcast Elite, ON24 Virtual Conference, ON24 Breakouts, and ON24 Captioning, the following organizations have been recognized for having the most engaging ON24 digital experiences in 2022: ADP, Ansell, Autodesk, Danfoss, F5, Informatica, Labelmaster, Sandvik, Shipman & Goodwin, S&P Global, and UPS. About ON24 ON24 is a prominent sales and marketing platform for digital engagement that provides insights to boost revenue expansion. Businesses leverage its range of webinars, virtual events, and content experiences to increase engagement and create first-party data, delivering revenue growth throughout the company, from demand generation to partner engagement to customer success. ON24 serves three of the five major global technology companies, three of the six largest US banks, three of the five largest multinational healthcare corporations, and three of the five largest global industrial manufacturers. The company is based in San Francisco and has offices in North America, Europe, the Middle East, and Asia-Pacific.

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ON24 Releases Survey Results Showing Value of Digitally Mature Marketing Teams

ON24 | March 15, 2023

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Sendoso Announces Addition of New GTM Leadership Team

Sendoso | February 15, 2023

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