Jabmo, the leading provider of Account-Based Marketing to the manufacturing and Life Sciences, has released a new white paper for CMOs aiming to interact with key account buyers and accelerate sales growth through digital marketing. The white paper, titled "The CMO's Guide To Account-Based Marketing in Manufacturing & Life Sciences," explains how an account-centric approach to digital marketing will better solve the emerging reality of B2B buying and selling.
Manufacturing and life science companies are adapting in a variety of ways. The same can be said of B2B buyers, who have changed their buying pattern significantly following the pandemic, preferring discreet online avenues to continue their buying process rather than openly engaging with a sales representative.
This white paper encourages CMOs to adopt tried-and-true innovative tactics and lead their marketing teams to become the most strategic role in their organization. The following topics are covered in the white paper:
How B2B Buying has Changed
New Ways of Engaging Key Accounts
Planning for ABM Success
Selecting an ABM Vendor
Budgeting for ABM
“Sales and marketing teams were still fighting an uphill struggle to meet their quota and revenue goals,” said Nick Heys, CEO, and Founder of Jabmo. With the pandemic, the climb became steeper. Most key account buyers now conduct their entire buying process online, ignoring sales representatives until they are more than halfway through their journey. Using an omnichannel ABM platform to accept these emerging realities provides companies with an unparalleled chance to do better than ‘get by' with their marketing investments.”
Initially, marketing plans were mostly focused on product lines, campaigns, and channels. With recent advancements in marketing technology, CMOs and their staff will now prioritize their key accounts in their marketing activities.
Jabmo, which was founded in 2015, is the global leader in account-based marketing (ABM) for manufacturing, life sciences, and other industries that rely on complex sales for growth. Jabmo USA is based in Austin, Texas. In addition, the firm has offices in EMEA and APAC. Jabmo provides a next-generation marketing technology platform as well as advertising solutions for B2B marketing teams looking to increase engagement, sales activity, and revenue for key accounts. The group was recently appointed a Forrester New WaveTM: ABM Platforms leader.