The New Open Data Initiative from SAP, Adobe, and Microsoft

The trilateral coalition between three of the world’s most influential enterprise software companies tackles one of the key challenges all enterprises face: siloed data. Only by unlocking and harmonizing data can companies increase the velocity at which they provide great customer experiences and solve customer needs in real time. Enterprises should be able to do this with the data that they control but the reality looks different. This makes this initiative so remarkable and important. It gives commitment from SAP, Microsoft, and Adobe to allow data to be exchanged and enriched across systems, making data a renewable resource that flows into intelligent applications, enabling a single view of the customer, and delivering true end-to-end customer journeys.