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The Top Account-Based Marketing Platforms According to the FeaturedCustomers Spring 2020 Customer Success Report Rankings
MAGGIE MEI | April 07, 2020
Thirty years ago, cable TV had a dramatic impact on the advertising industry, changing the way brands delivered video messaging, and forever minimizing the influence of the traditional networks
LinkedIn | July 28, 2021
According to a research conducted by LinkedIn's The B2B Institute, marketers should be just as concerned with creating their brands as they are with pursuing leads.
Lead generation and account-based marketing are well-known tactics used by B2B marketers. According to a report issued by LinkedIn's The B2B Institute and the Ehrenberg-Bass Institute at the University of South Australia, they should spend more time creating brand recognition.
The study, which examined the purchasing habits of over 1,200 buyers of business banking in the United Kingdom and business insurance in the United States, found that lack of brand awareness is four to eight ti...
MRP, KX | July 27, 2021
Account-based marketing (ABM) is now a proven revenue driver for B2B marketers, although some organisations benefit more than others. With business ABM spending expected to climb in the coming year as the economy improves, it is more important than ever to put in place the tools and tactics that will set the stage for success.
Demand Metric and MRP Prelytix, the first enterprise-class predictive ABM technology, will unveil new findings on Wednesday, July 28 at 1 p.m. ET / 10 a.m. PT during a live webinar. Participate in this session to be among the first to receive the insights and a personal copy of the report. Understand how an elite set of ABM programmes (25%) generate sign...
Market Primes | July 26, 2021
This Account-Based Advertising Software market research exhibits industrial analysis, growth factors, driving factors, and recent market trends, which will be extremely beneficial to the industry's newly entering major players. This Account-Based Advertising Software market study is crucial for them since it includes all of the profit-making aspects that play a significant role in driving the industry's growth. These elements include technical advancements, confrontations, and chances for participants, and current inclinations. One can obtain a complete evaluation of the market as well as a basic overview of the market's evolution. All of this data is presented in the form of an ...
Uberflip | July 23, 2021
Uberflip, the premier cloud-based content experience platform (CEP), announced today that it has been included in Forrester's Landscape Overview Report, New Tech: Content Engagement Solutions For B2B, Q3 2021. Uberflip was named to the growth stage segment and is one of six vendors identified that are solely focused on B2B customers. The paper delves into the burgeoning sector of content engagement solutions, which are in high demand as B2B marketers look for technology to help them attract, engage, and convert prospects.
"What the B2B buyer cares about is material that helps them solve their problem," said Randy Frisch, Uberflip's co-founder and CMO. "R...
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