True Influence Launches Intent Data Feed for B2B Marketing and Sales

True Influence | November 19, 2019

True Influence Launches Intent Data Feed for B2B Marketing and Sales
True Influence®, the technology leader of intent-based marketing and demand generation solutions, today announced its IntentBase®  intent data feed that provides B2B marketer, data and IT with the identification of meaningful intent signals that represent real opportunities to engage and connect with a target audience. "Quality intent data can be a powerful predictor of who is in a specific market and ready to buy, enabling organizations to improve the performance and success of their sales and marketing programs," said Brian Giese, CEO, True Influence. "Our data covers the entire world wide web, researching intent across millions of accounts and locations, increasing the amount and quality of intent data that our users receive."

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Depending on factors like company size, offerings and objectives, account-based marketing can take on several forms. In this video Symbiont Co-founder Jon-Borg Breen covers a variety of ABM topics, including how it works, where it fails and how, when done right, it can help companies grow fast while

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