BUYER INTENT DATA
Bombora | November 30, 2021
Most internet traffic is anonymous, making it difficult for publishers to monetize the full value of their audience. Thanks to Bombora’s new analytics suite, Company Surge® Insights for Publishers, publishers can enhance their understanding of specialty business audiences and report granular audience performance metrics to advertisers, Bombora announced today.
Bombora built its Company Surge® data from its proprietary, privacy-compliant cooperative of thousands of business websites. This Data Co-op measures more than 20 billion monthly content-consumption events. This data has long informed marketing and sales leaders about which businesses are researching the products or services that they and their competitors sell. Now Bombora is applying that same Company Surge® technology—learning which of more than 8,000 business topics suddenly interests the employees of millions of organizations—to help publishers gain a current and much deeper understanding of their audiences’ purchase intent.
In this analytics suite, publishers can easily see—and act on—data from a multitude of visualizations that require no specialized knowledge to understand. Publishers like Forbes are using the product to help their B2B advertising partners get more value out of their onsite audiences.
“The ability to show the business makeup of our entire audience is invaluable,” said Forbes SVP of Digital Operations & Strategy Alyson Williams. “The graphics from Company Surge® Insights show us quickly what we need to know. We can easily identify whether or not our campaigns overindex on C-suite, enterprise or public-sector professionals; which categories particularly interest that audience; where the intent trends are, by company or industry; and more. This enables us to build out thoughtful, data-driven programs for our clients and reassures them of the value of working with Forbes.”
“Now publishers can unlock monetization previously inaccessible without rich audience profile buyer intent data,” said Bombora CEO Erik Matlick.
The insights also provide topic intelligence for Forbes’ B2B brand content clients: “We can share trending intent topics with our clients to inform not only their program, but also their broader content marketing efforts,” said Forbes VP of Content Partnerships Claire Robinson.
Company Surge® Insights for Publishers includes Visitor Insights, a set of visualized reports that unveil demographic and firmographic attributes as well as topics of interest for a customer’s web visitors. Market Insights reveals broad content trends across the business internet around topics, industries, accounts, and much more. These insights enable publishers to identify their unknown users; prepare thorough media kits and sales collateral; identify segments for media planning; and learn research interests for editorial, audience development, and events.
“Now publishers can unlock monetization previously inaccessible without rich audience profile buyer intent data,” said Bombora CEO Erik Matlick. “By demonstrating the full value of their audience beyond their own first-party data, publishers are able to connect the unique audience they’ve built to advertisers looking to engage specifically with them.”
Bombora is releasing these insights for publishers in the Data Co-op and globally. To learn more about Company Surge® Insights for Publishers, visit https://bombora.com/publishers.
Bombora tells businesses which companies are researching their products and services. With this understanding, sales and marketing teams can be more relevant and consistent and improve performance across all activities. This intent-driven approach revolutionizes the way businesses market and sell to other businesses through transparent data built on an ecosystem of quality, collaboration and innovation. With direct integrations with dozens of leading data and media-buying platforms, Bombora is building a world in which business buyers value sales and marketing for its relevance, timeliness and accuracy. To learn more, visit bombora.com.
MoEngage | November 29, 2021
MoEngage, the insights-led customer engagement platform, today announced their Customer Advisory Board (CAB) that includes the industry's most experienced, enterprising, and forward-thinking leaders making customers equal stakeholders in their product development journey. The CAB will serve as a strategic advisor for MoEngage, as the company continues innovations around AI-powered cutting-edge technology to transform the future of Customer Engagement and Experience Management.
The Board will have representation from MoEngage's top enterprise customers cutting across various industries such as banking, telecom, hospitality, retail, education, media & entertainment. MoEngage has seen rapid growth over the past year, including substantial expansion of over 80% in its customer base.
"We are fortunate to be working with some of the world's best brands," said Raviteja Dodda, Co-Founder and CEO of MoEngage.
"We are fortunate to be working with some of the world's best brands," said Raviteja Dodda, Co-Founder and CEO of MoEngage. "The Customer Advisory Board is an invaluable resource for MoEngage, and we are grateful for the support from a group of outstanding industry leaders. This is a key initiative that will be instrumental in accelerating our customers' success. It will also help determine how we can best serve our customers and co-create the product innovation roadmap. I am excited to pioneer the future of customer engagement alongside our customers."
"We are grateful to our customer executives who took time out of their busy schedule to be a part of our Customer Advisory Board for the year 2022. We believe that the board members would enjoy learning from each other and guide our strategy and vision at MoEngage," MoEngage VP Global Customer Success Atma Gunupudi said during an inaugural meeting to welcome the Customer Advisory Board members. "It is a privilege for us to be able to collaborate with some of the brightest minds in the region to co-create the future of the insights-led customer engagement."
MoEngage is pleased to welcome its 2022 Customer Advisory Board members. We are honored to partner with these distinguished leaders.
Rajan Bansal, Head - Growth Marketing, Airtel
Parasar Sharma, Ex-Wakefit CMO
Maha Iyer, SVP Marketing, Landmark
Yatish Jain, Chief Growth Officer, OYO
Minal Thukral, SVP - Marketing, CoinDCX
Aseem Sharma, Head of Growth, Navi
Saurabh Goel, Head Digital, HT Media
Anand Bhaskaran, Head- Digital Marketing and Marketing Communications, Bigbasket
Bhargav Errangi, Head - Retention marketing, Flipkart
Vikraman, Director of Products, Sharechat
"I would like to congratulate MoEngage for organizing the CAB event where it was a pleasure to engage with like-minded industry peers after a considerable time. We've had an enduring partnership with MoEngage, and it's good to see the rapid rate of their product evolution. The cutting-edge solutions from MoEngage have been beneficial to us in our retention and re-engagement efforts", said Anand Bhaskaran, Head, Digital Marketing and Marketing Communications, BigBasket, at the inaugural meeting of the new Customer Advisory Board.
"It's a wonderful opportunity to be present at the CAB event organized by MoEngage. It gives a view into MoEngage's plans and growth map. They have been our partners for over five years and have helped us develop how we interact with our consumers and optimize consumer journeys. We have been able to launch many industry first interventions with MoEngage. We hope to grow together", said Yatish Jain, Chief Growth Officer, OYO.
The board will meet at regular intervals to deliberate and offer counsel on customer challenges and emerging technology trends. These insights will help MoEngage align its product innovation roadmap with the strategic requirements of consumer brands and build the right solutions for the market. MoEngage's key enterprise customers will also be able to gain an early view of the advanced capabilities to be introduced to the company's platform.
MoEngage is an insights-led customer engagement platform trusted by more than 1000 global consumer brands such as Ally Financial, McAfee, Flipkart, Nestle, T-Mobile, Travelodge, and more. MoEngage empowers marketers and product owners with insights into customer behavior and the ability to act on those insights to engage customers across the web, mobile, email, social, and messaging channels. Consumer brands across 35 countries use MoEngage to power the digital experiences for over 900 million users every month. With offices in nine countries, MoEngage is backed by Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures.
CleverTap | November 26, 2021
CleverTap, the world's leading user engagement and retention cloud, has expanded its core leadership with the appointment of Sidharth Malik as global CEO. The announcement comes as CleverTap accelerates its international growth and builds new capabilities to help digital consumer brands increase their customer retention and foster lifetime value.
Malik is a proven leader with a distinguished track record of building and leading dynamic organizations in competitive markets. Formerly the Chief Revenue Officer at Freshworks, a rapidly growing SaaS provider of customer experience solutions, he was instrumental in scaling its business from a single product to a multi-product platform with a global footprint. Under his direction, Freshworks unlocked new markets and strengthened its position as a disruptor in the CRM space -- all of which culminated in a successful IPO this year, bolstered by a significant stake from Alphabet's CapitalG investment arm.
Malik's appointment marks a new chapter in CleverTap's own success journey. Under the leadership of CleverTap co-founder and founding CEO Sunil Thomas, the company has penetrated new markets and achieved $45 million in annual recurring revenue in less than six years of monetization, with a 235% compounded average growth rate.
"CleverTap has grown phenomenally, and through the more than 10,000 mobile apps leveraging our platform worldwide, we're empowering mobile brands and businesses to touch the lives of over a billion people every day," Thomas says.
"CleverTap has grown phenomenally, and through the more than 10,000 mobile apps leveraging our platform worldwide, we're empowering mobile brands and businesses to touch the lives of over a billion people every day," Thomas says. In a blog post on the CleverTap website, Thomas discusses the central importance of Malik's appointment in the company's wider strategy to deliver growth and value to employees, customers and investors.
To extend the company's ambitious strategy and execute on its vision, Thomas will assume the role of Executive Chairman. He will focus on scaling innovation and strategic direction for CleverTap, while Malik will help provide leadership for organization-building and day-to-day business execution.
"Sidharth's passion, insights and leadership skills, coupled with his experience in helping take a world-class SaaS startup from India to the world, make him the right leader at the right time for CleverTap," Thomas says. "His appointment significantly strengthens CleverTap's core foundation and leadership team, preparing the company to scale globally and chart to an IPO."
According to Vikrant Chowdhary, recently appointed CleverTap's first-ever Chief Growth Officer, Malik's proficient management skills, combined with more than 20 years' experience across all organizational functions, equip him to drive superior business results in a short timeframe.
"It's so heartening to have Sidharth come on board as CEO to partner with me as we scale the business for faster growth, while Sunil focuses on innovation and strategic initiatives with a founder's mindset," says Chowdhary. "We are extremely confident in our ability to execute our growth charter and expand global leadership in our category."
Uniquely positioning itself as a full-stack Retention Cloud, CleverTap has introduced an entirely new product category and expanded its capabilities. Earlier this month, the company further cemented its leading position with the acquisition of Patch, a technology designed to provide seamless, contextual and secure communications between companies and consumers.
CleverTap is a modern, integrated, retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. For brands that understand and value user retention, CleverTap drives context and individualization with the help of a unified and deep data layer, AI/ML powered insights and automation. Customers around the world representing over 10,000 apps, including Vodafone Idea, SonyLIV, Daimler, Gojek, Carousell, and Premier League, trust CleverTap to achieve their retention and engagement goals, growing their long term revenue. Backed by leading venture capital firms including Sequoia India, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, and Dubai. For more information, visit clevertap.com or follow on LinkedIn and Twitter.