ACCOUNT MANAGEMENT

Ultra Consultants Expands Leadership Team with Appointment of New Marketing Director to Drive Growth and Expansion Goals

Ultra | October 28, 2020

Ultra Consultants, an independent research and enterprise solutions consulting firm serving the manufacturing and distribution industries, today announced the appointment of Carolyn Wilson as Director of Marketing. The move comes as Ultra Consultants is seeing greater demand for its consulting services as organizations accelerate their digital transformation efforts to address new and emerging requirements stemming from the COVID-19 pandemic and related economic disruption.

Spotlight

In ABM, less is definitely not more. Successful ABM requires dedicated staff, preferably – as in the Juniper example – one marketer to one account. It can even work with the more typical scenario of one marketer looking after three to five accounts. The difficulty comes when marketing is asked to scale without additional people or money.

Spotlight

In ABM, less is definitely not more. Successful ABM requires dedicated staff, preferably – as in the Juniper example – one marketer to one account. It can even work with the more typical scenario of one marketer looking after three to five accounts. The difficulty comes when marketing is asked to scale without additional people or money.

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ACCOUNT BASED DATA

Greg Wolfe Joins Lift AI Advisory Board

Lift AI | June 21, 2022

On June 15, Lift AI, a leading anonymous buyer intent data solution, announced that Greg Wolfe was joining its Board of Advisors. Greg Wolfe was the former Chief Operating Officer at Marketo. He is a seasoned technology executive and board member with more than three decades of experience in the software and technology industries. He has a hold over strategy, operations, and marketing and has played a crucial role in the rapid rise of Marketo in the marketing technology space. His contribution was pivotal to Adobe’s $4.74B acquisition in 2018. “Today’s marketing and sales teams are increasingly struggling to produce greater quality and higher quantity of leads yet face conflict in being motivated by a slightly different but highly dependent target,” said Greg Wolfe. “Today’s marketing and sales teams are increasingly struggling to produce greater quality and higher quantity of leads yet face conflict in being motivated by a slightly different but highly dependent target,” said Greg Wolfe. “Lift AI is the only buyer intent intelligence solution that uses a proprietary machine-learning model to calculate real-time buyer intent with over 85% accuracy while removing human bias and eliminating that fight over lead quality between marketing & sales.” “We are incredibly excited to have a proven leader like Greg Wolfe join our Advisory Board,” said Don Simpson, CEO at Lift AI. “He joins our highly experienced team of advisors to help propel our company growth and market adoption of our industry leading machine-based learning and advanced AI solutions that turn anonymous web visitors into revenue.” Wolfe’s previous roles included Executive Vice President of Operations of Business Objective SA. He helped Business Objects reach $1 billion in revenues, garner millions of licensed users and over 5000 employees. He has also served as the Vice President of Americas Sales at Crystal Decisions and was the architect of the business’ global success. Wolfe will serve on Lift AI’s Advisory Board with other experienced leaders like Steve Johnson, David McFarlane and Eric Patel.

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ABM ACCOUNTS

Momentum, ITSMA celebrate milestone wins and record success one year since acquisition

Momentum, ITSMA | July 12, 2022

One year since joining forces to create the industry's leading growth consultancy, Momentum and ITSMA celebrate record success, the launch of a new community platform for B2B marketers and client wins. July 1st marks one year since account-based marketing pioneers Momentum acquired Boston-based research, advisory, and training firm ITSMA, to deepen the group's specialism. Over the last 12 months, the consulting powerhouse has strengthened its service portfolio, expanded the team and invested in its learning and membership services for clients. "Since our acquisition of ITSMA, we've doubled down on our capabilities and developed a proposition that is unmatched in our industry," said Alisha Lyndon, founder and CEO of Momentum. "Since our acquisition of ITSMA, we've doubled down on our capabilities and developed a proposition that is unmatched in our industry," said Alisha Lyndon, founder and CEO of Momentum. "Our global team is now organised around three main drivers of revenue growth: shaping strategies, enabling sales & marketing teams and driving effective customer collaboration. This means we're able to help our customers accelerate their own revenue growth." The group continues to deepen its specialisms to help clients across their revenue growth journey with the addition of a number of marketing advisory services and integrated its research divisions to enable client sales and marketing teams, and enhance go-to-market strategies with deep competitor, market, and customer research. "We've listened to our community and invested considerable resources to analyze the global 2,000, Our services allow us to build best practices to share this knowledge with our customers, and drive incredible impact." Lyndon added. Momentum also recently announced the launch of the Growth Hub, a dynamic community of marketing professionals that builds on ITSMA's 25-year heritage and loyal membership community. The Growth Hub is designed to provide marketing professionals the tools and knowledge to make marketing the driving force behind their business's growth. The offering is also designed to enhance the personal and leadership skills of its members through events, peer-to-peer learning, certifications, and thought leadership. As a result of these developments, membership is at an all-time high, approaching 100 global organization members including Ricoh, Google, and Salesforce joining the ranks. "The success we've seen over the last year is a testament to the strength and expertise of our collective team," said Dave Munn, Chief Community Officer and President of ITSMA. Over 20 members of Momentum's consulting team recently completed the ITSMA ABM Certification – the same qualification it delivers to the market. In the coming months, Momentum is also investing in its learning and development offering to digitize learning pathways and expand its certification content. "We believe that there's a better way to do consultancy, and we are building it," Dave Munn, Chief Community Officer and President of ITSMA. "Our customized consulting and research services are focused on helping develop growth strategies, our learning programs are transforming organizations through best practices and experiential learning. And our Growth Hub membership together with our global events are enabling peer-driven communities of growth-focused executives to continually push each other to innovate and execute." Momentum has recently been awarded Flexa Top 100 status for the extraordinary level of flexibility adding to its Best Companies to Work for 2021 status.

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ACCOUNT BASED EXECUTION

6sense Named Leader in 11 G2 Summer 2022 Grid Reports

6sense | June 23, 2022

On June 22, 6sense announced that it was named a Leader across 11 categories in the G2 Summer 2022 Grid Report. It was also recognized as the number one ranked account-based advertising platform by customers for the seventh consecutive reporting period. "The G2 report results are especially meaningful as they're based on direct feedback from real customers. This validation demonstrates our dedication to transforming the way revenue teams efficiently increase sales and decrease costs," said Sanjay Kini, 6sense's Chief Customer Officer. "The G2 report results are especially meaningful as they're based on direct feedback from real customers. This validation demonstrates our dedication to transforming the way revenue teams efficiently increase sales and decrease costs," saidSanjay Kini, 6sense's Chief Customer Officer. "In a tightening economy, customers are telling us that they need to do be able to do more with less. 6sense becomes even more critical now, as sales and marketing teams focus on becoming more efficient with their time and resources." Slintel, a 6sense company, was also named a Leader or High Performer in seven categories shared with 6sense, as well as a Leader in one additional unique category, Lead Capture, and a High Performer in Competitive Intelligence. Saleswhale, a 6sense company, was also named a High Performer in three other categories: Conversational Marketing, AI Sales Assistant, and Intelligent Virtual Assistants. Customer satisfaction and market presence within a product category are used to calculate the G2 Summer Grid Reports. 6 sense customers continue to validate the value of 6sense Revenue AI in capturing anonymous buying signals, targeting the right accounts at precisely the right time, and increasing revenue performance by recommending the channels and messages most likely to convert. 6sense was listed as a Leader in 11 G2 Summer 2022 Grid categories: Account-Based Advertising Software Account-Based Analytics Software Account-Based Orchestration Platform Account Data Management Software Buyer Intent Data Tools Lead Scoring Software Lead Intelligence Software Market Intelligence Software Marketing Account Intelligence Software Marketing Analytics Software Sales Intelligence Software Slintel was listed as a Leader or High Performer in seven Summer 2022 Grid categories: Lead Scoring Lead Intelligence Market Intelligence Buyer Intent Data Tools Sales Intelligence Lead Capture Competitive Intelligence Saleswhale was listed as a High Performer in three Summer 2022 Grid categories: Conversational Marketing AI Sales Assistant Intelligent Virtual Assistants

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