Founded in 2015, Jabmo offers an ABM platform for manufacturing, life sciences and other industries that rely on complex sales for growth. The company’s next-generation ABM solution is designed for B2B marketing teams to grow reach, engagement and revenue with key accounts. The company was recently named a leader in the “Forrester New Wave™: ABM Platforms.”
Jabmo’s ABM Platform allows B2B marketers to expand their marketing reach within target account buying groups and view account-level activity across the world’s leading digital marketing channels — all within a single platform. In addition to its legacy account-based analytics, IP-based display advertising and email marketing automation, Jabmo’s ABM platform integrates with Google, Facebook, Instagram and LinkedIn.
Jabmo enables B2B marketers to align with sales teams around high-priority key accounts and is designed to help users:
Reach target accounts across major digital marketing and ad channels;
Conduct zero wastage B2B advertising without third-party cookies;
Engage large buying groups throughout the entire buying journey;
Alert sales teams with actionable insights;
View omnichannel marketing performance at an account level; and
See time-to-value within weeks using Jabmo Managed Services.
Who It's For
The Jabmo Omnichannel ABM Platform is ideal for B2B marketing teams working in complex global sales organizations such as life sciences and manufacturing. Jabmo also provides a complete range of managed services for ABM including implementation, ad creative and copy, program management, sales battle cards and sales alerts.
What Makes It Special
Jabmo aims to help users reach target accounts early and analyze known and anonymous buying intent signals throughout the buying journey. The top three reasons customers choose Jabmo include:
Omnichannel account advertising, email and analytics;
International reach and support; and
Quadrant Knowledge Solutions announced today that it has named MRP Prelytix™, the only enterprise-class predictive Account-Based Sales and Marketing platform, as the 2021 technology leader in the SPARK Matrix analysis of the global Account-Based Marketing (ABM) market.
In an independent analysis of 15 providers, the SPARK Matrix: Account-Based Marketing (ABM) Platform 2021 report gives the MRP Prelytix platform the highest marks for technology excellence across the board. The report also finds that MRP Prelytix uniquely helps enterprise organizations drive account-based programs coordinated with their existing marketing programs in alignment with the company's global marketing initiatives.
According to Priyanka Panhale, Analyst, Quadrant Knowledge Solutions, "MRP's domain expertise and robust ABM platform helps enterprise organizations drive account-based programs coordinated with their existing marketing programs in alignment with the company's global marketing initiatives. The platform simplifies the complexity of sophisticated and mature ABM programs for global B2B sales and marketing organizations."
"With the highest rankings across the parameters of technology excellence, MRP Prelytix is positioned as the 2021 technology leader among 14 other vendors in the account-based marketing market." Priyanka adds.
"This recognition of our technical excellence and enterprise focus is a testament to MRP Prelytix's vision and market leadership," said Jennifer Golden, MRP's Corporate Marketing Director.
The Quadrant Knowledge Solutions SPARK Matrix™ includes a detailed analysis of global ABM market dynamics, major trends, vendor landscape, and competitive positioning. The study provides a competitive analysis and ranking of the leading ABM vendors in the form of its SPARK Matrix, providing strategic information for users to evaluate different vendor capabilities, competitive differentiation, and market position.
The SPARK Matrix: Account-Based Marketing (ABM) Platform 2021 finds that MRP is an innovative and leading provider of account-based marketing solutions. MRP Prelytix provides advanced data management technologies that can organize account-based data from contact-based systems and can cleanse, map, and append data for deeper insights and more accurate reporting. With a single view of each target account across platforms and teams, marketers can precisely target customers, deliver personalization across channels, and measure program results accurately. The company delivers robust technology value proposition with its ability to cater diverse use cases, comprehensive AI, predictive and functional ABM capabilities, and key technology differentiators including - role-based collaboration, account-based data management, no 'black box' data science, next-gen intent, and advanced recognition and targeting."
"This recognition of our technical excellence and enterprise focus is a testament to MRP Prelytix's vision and market leadership," said Jennifer Golden, MRP's Corporate Marketing Director. "MRP Prelytix is the only ABM platform to deliver performance and simplicity in the sophisticated enterprise environment. This research validates our clear focus on technology and strategies that enable better connection and alignment - between marketing and sales teams in different regions and product lines, and ultimately between the whole organization and its target accounts."
MRP Prelytix™ is the only enterprise-class predictive Account-Based Sales and Marketing
platform. For organizations that serve multiple partners, lines of business, geographies, or industries, MRP Prelytix is the only ABM platform to empower sales and marketing teams to simplify their environment's complexity and produce measurable and high-performance conversion, pipeline velocity, and closed revenue. Applying the industry's only real-time predictive analytics and data management, we fuel 1,000 ABM programs across six continents to coordinate, execute, and optimize their ABM programs using eight channels, produced in 20 languages. Powered by KX, MRP Prelytix sits on top of the fastest streaming analytics database in the world. For more information visit: www.mrpfd.com.
About Quadrant Knowledge Solutions
Quadrant Knowledge Solutions is a global advisory and consulting firm focused on helping clients in achieving business transformation goals with Strategic Business and Growth advisory services. At Quadrant Knowledge Solutions, our vision is to become an integral part of our client's business as a strategic knowledge partner. Our research and consulting deliverables are designed to provide comprehensive information and strategic insights for helping clients formulate growth strategies to survive and thrive in ever-changing business environments. For more available research, please visit https://quadrant-solutions.com/market-research/
ON24, a digital experience platform, will host ON24 Experience: Innovation in the Age of Engagement on Oct. 26. The customer event will highlight the new innovations in ON24 Webcast Elite, unveil a video-centric virtual event product and introduce more ways to turn engagement into first-person insights.
“Digital engagement is now at the center of every customer experience and transforming how organizations drive measurable revenue and growth,” said Jayesh Sahasi, EVP of Products and CTO at ON24.
The specific features ON24 will reveal at the event include:
New features and capabilities in ON24 Webcast Elite that seek to enable sales and marketing to create more engagement opportunities within every experience;
An expanded ON24 platform, including a new video-centric virtual event solution and the ability to create live and on-demand experiences in ON24 Engagement Hub; and
An advanced AI engine designed to enable organizations to turn engagement across every ON24 experience into actionable insights that unlock personalization and surface real-time buying intent signals.
“Digital engagement is now at the center of every customer experience and transforming how organizations drive measurable revenue and growth,” said Jayesh Sahasi, EVP of Products and CTO at ON24. “We are delivering innovations for companies of all sizes to make each audience experience as engaging as the last and capture the insights sales and marketing teams need to move buyers forward.”