IntentData.io Publishes Intent Data Maturity Model To Help B2B Marketers

ED MARSH | November 21, 2019

IntentData.io Publishes Intent Data Maturity Model To Help B2B Marketers
IntentData.io, Inc., a marketing technology firm that provides contact-level™ third-party intent data to enhance clients' demand generation and support account-based marketing (ABM), today announces the publication of its Intent Data Maturity Model. B2B marketers are adding third-party intent data to their data inventories to help identify targets for account-based marketing (ABM) and to personalize demand generation campaigns. Data is often purchased for a single department and isolated use case. Without a clear roadmap for implementation, companies often struggle to understand “why”, “how”, and “when” they should take appropriate steps to reach their goals for intent data across functions, departments, and timeframes. Often it's even unclear what the ROI is for adding third-party intent data to their marketing mix.

Spotlight

Difficult operation, certainly, but not impossible. Especially because the web marketing has developed effective procedures to get people reading your blog, or who is on your website to leave your email voluntarily .


Other News
ACCOUNT-BASED ANALYTICS

Account Based Marketing Software Market Size, Opportunities And Analysis By Leading Key players

Verified Market Research | September 20, 2021

The research study on the Global Account Based Marketing Software Market provides a comprehensive analysis of the market's current state and future prospects. The report evaluates the market share generated by sales of various types of Account Based Marketing Software products through various distribution channels in the worldwide Account Based Marketing Software market to determine market size. The study includes market size, demand, purchaser volume, and supply conditions for Account Based Marketing Software. The research also includes factors influencing the growth of the Account Based Marketing Software market as well as market forecasts for the future. The Account Based Marketing So...

Read More

BUYER INTENT DATA

Semcasting Unveils Employee-Based Title Targeting

Semcasting | September 18, 2021

Semcasting Inc., an advanced IP audience targeting company, released an Employee-Based Title Targeting tool for its Audience Designer (ADS) Data Center, allowing marketers to identify employee titles, seniority and interests for enhanced targeting campaigns. Employee-Based Title Targeting combines natural-language processing and the automated classification of Semcasting’s 74 million customer profiles to break contacts down individually by title, role and experience to pre-qualify accounts and audiences at scale. Marketers can use these insights to uncover decision-makers showing intent within an account and target them directly in their campaigns and outreach.

Read More

BUYER INTENT DATA

IDG Communications Acquires Marketing and Data Intelligence Company, KickFire

IDG Communications, Inc. | September 17, 2021

IDG Communications, Inc.—the global expert in technology media, data, and marketing services—announces the acquisition of the Silicon Valley-based marketing data and intelligence company, KickFire®. The acquisition expands upon IDG’s best-in-class marketing technology (MarTech) platform that provides tech marketers with advanced tools to solve complex marketing challenges, including the enhancement of data surrounding customers, prospects, and digital audiences. KickFire’s first-party intent data and intelligence are a key data source for many companies in the MarTech ecosystem. The company’s cookieless, privacy-compliant technology allows B2B...

Read More

CORE ABM

ZoomInfo Retains Top Placement on 26 Grids in G2’s 2021 Fall Grid Reports

ZoomInfo | September 16, 2021

ZoomInfo, a global leader in modern go-to-market software, data, and intelligence, today announced that it has retained its No. 1 spot on 26 grids in G2’s Fall 2021 Grid Reports. This marks the third consecutive quarter that ZoomInfo has earned at least 26 best-in-class placements. The company has led 18 different grids for at least five consecutive quarters, including four-way sweeps of the Lead Capture, Lead Intelligence, Market Intelligence, and Marketing Account Intelligence categories. In addition, ZoomInfo appeared on a company-record 43 grids for the second consecutive quarter. “As passionate as our customers are about ZoomInfo, we’re ev...

Read More

Spotlight

Difficult operation, certainly, but not impossible. Especially because the web marketing has developed effective procedures to get people reading your blog, or who is on your website to leave your email voluntarily .

Resources

Events