ABM ACCOUNTS

Upland Altify Named in Forrester’s New Tech Report

Upland Software | March 02, 2022

Upland Software, Inc. has been named in Forrester’s New Tech: Account-Based Sales Technologies, Q1 2022 report. This report provides an overview of account-based selling technologies.

Upland Altify’s strategic account planning software was one of 19 vendors included in the report. Additionally, it was only one of seven late-stage technology providers acknowledged in the report.

“We’re proud to be recognized by Forrester among solutions that help enterprises find the white space and unlock new pipeline to grow business in their strategic accounts.”

“We’re proud to be recognized by Forrester among solutions that help enterprises find the white space and unlock new pipeline to grow business in their strategic accounts.”

“As a leader in the account planning technology space for over 15 years, we have partnered with global enterprises such as Salesforce, Lumen, UnitedHealth Group, and many others to enable the skillset, mindset, and toolset for account-based selling in their organizations,” said Patrick Morrissey, SVP and GM at Upland.

The vendors on the report were evaluated based on the following criteria –
  • Top ranked competitors
  • Company tenure
  • Full-time employees

Forrester then scored vendors these criteria using progressive point values across maturity stages and divided them into three final groups of Late-Stage, Growth-Stage, and Early-Stage vendors.

Altify delivers account planning software in Salesforce. It combines innovative technology with strategy and methodology. It identifies white space, helps reveal complex relationships, defines repeatable sales processes, supports opportunity planning efforts, and coordinates collaboration across sales, marketing, customer success and the extended revenue team to make it easier to identify, win, and retain business.

Spotlight

Use workflows to notify members of your sales team when their prospects meet the criteria of an ideal customer or exhibit buying behaviors. Wouldn't your sales reps want to know when one of their active prospects visits the website? Use workflow automation to help your team know when and how to follow-up.

Spotlight

Use workflows to notify members of your sales team when their prospects meet the criteria of an ideal customer or exhibit buying behaviors. Wouldn't your sales reps want to know when one of their active prospects visits the website? Use workflow automation to help your team know when and how to follow-up.

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ABM ACCOUNTS

Walker Sands Announces Acquisition of KoMarketing, a B2B Demand Generation Agency

Walker Sands | January 16, 2023

Walker Sands, a full-service marketing agency dedicated to accelerating the growth of B2B businesses, has acquired KoMarketing, a Boston-based B2B demand generation provider. The acquisition, Walker Sands' second to date, expands the company's capabilities in top-of-funnel demand generation operations, such as paid digital advertising and SEO for B2B audiences. Walker Sands, founded in 2001, accelerates the development of B2B firms via marketing. Over the years, the company's capabilities have grown to combine social media, public relations, marketing strategy, and branding expertise, as well as world-class creativity and a solid technical foundation spanning demand generation, marketing automation, and the web. KoMarketing, founded in 2004, has grown to nearly 30 team members assisting B2B customers ranging from growth-stage firms to Fortune 500 organizations in industries like marketing technology, cybersecurity, healthcare, and medical device technology. The firm has a track record of sustained organic growth supported by long-term customer relationships, thanks to its strong core expertise in SEO, content marketing, and search and social media advertising. Mike Santoro, CEO of Walker Sands, said, "KoMarketing has a long history of success in B2B marketing," He also said, "They understand the B2B customer journey. As Walker Sands has grown, we have increasingly become the first call for B2B tech marketers when they take on a new role. Coming together with KoMarketing deepens our collective expertise in demand generation and will create a meaningful positive impact for our clients. Importantly, it also creates opportunities for our team members to grow their careers in new and exciting ways." (Source – Business Wire) Both firms combined, have around 200 full-time employees spread across remote locations and five physical offices in San Francisco, Chicago, Seattle, Boston, and Atlanta. About Walker Sands Walker Sands is a full-service B2B marketing firm with core capabilities in branding, public relations, demand creation, creative, marketing strategy, and web. The firm's comprehensive approach to marketing drives awareness, trust, and conversions for over 100 global clients. Headquartered in Boston, this B2B marketing agency has emerged as one of the fastest-growing firms in the world. It has also been recognized by Inc. 5000 almost ten times!

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ACCOUNT BASED DATA

Demandbase Delivers Fully-Integrated Account-Based Marketing (ABM) for HubSpot CRM and Microsoft Dynamics 365

Demandbase | November 17, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announced native, bidirectional integrations with Microsoft Dynamics 365 and HubSpot CRM. This integration enables customers to use their CRM of choice to hit their revenue goals with zero waste, by identifying, engaging, and focusing their resources on accounts and prospects who are most likely to buy. Dynamics 365 and HubSpot customers will now be able to push their CRM data into Demandbase One to inform and automate workflows, such as Lead-to-Account mapping, and tracking and taking action on engagement. Powered by a combination of the customer’s data, Demandbase’s proprietary data, and AI — what we call Account Intelligence — they will also be able to see and act on Demandbase intent and engagement data within their CRM. Microsoft Dynamics 365 customers, who have had access to integrated Demandbase sales intelligence, will now be able to see Demandbase engagement data along with sales intelligence in one unified view. For HubSpot customers, today’s announcement expands the number of workflows they can automate beyond what is already available with Demandbase’s HubSpot Marketing Automation integration. Both of these integrations improve orchestration, delivering greater sales and marketing alignment, and a friction-free experience. “These integrations ensure our customers who use Dynamics 365 and Hubspot CRM realize the full value of the Demandbase platform,” says Brewster Stanislaw, chief product officer at Demandbase. “These integrations ensure our customers who use Dynamics 365 and Hubspot CRM realize the full value of the Demandbase platform,” says Brewster Stanislaw, chief product officer at Demandbase. “Pairing Demandbase natively with the CRM allows our customers to orchestrate a seamless go-to-market motion with full alignment between marketing and sales. We’re providing the full power of our Account Intelligence in these connected systems and saving sales and marketing teams time by providing them actionable insights wherever they want to consume them. The result is better performance with less manual effort at every stage of the customer journey.” With these integrations, customers can use their own CRM data to build lists and filters in the Demandbase One platform. They can define selectors, set up orchestration, create Demandbase campaigns, visualize and apply Demandbase intent and predictive scores, analyze journeys, and build reports. In addition, customers can write valuable Demandbase data and insights to their own Dynamics or HubSpot CRM instances. This creates unity between Demandbase and their CRM, and gives customers a single user interface in which they can view all Account Intelligence. Accurate account identification, combined with their CRM data, also means better predictive models, marketing and sales alerts, personalization opportunities, and more. About Demandbase Demandbase is Smarter GTM™ for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action. For more information about Demandbase, visit www.demandbase.com.

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ACCOUNT BASED DATA, ABM ACCOUNTS

Emplifi’s Excellence in Customer Experience Management

Emplifi | December 26, 2022

Contents 1. Best-in-class Customer Experience Management with Emplifi 2. Reviewing Customer Experience Management Platforms with Ventana’s Index Integrating contact center and social media functions into a Customer Experience Management (CXM) platform has been one of the more complex moves Emplifi, one of the leading unified customer experience platforms, has taken. Its innovation, usability, manageability, adaptability, and validation have been recognized. Ventana Research has recognized Emplifi as an Exemplary Vendor in its 2023 Customer Experience Management Value Index report. Marketing, business, and customer service teams are successfully brought together by the Emplifi Customer Experience (CX) platform, enabling brands to support today's social- and digital-first consumers effectively. 1. Best-in-class Customer Experience Management with Emplifi Emplifi’s commitment to continuous innovation to better their integrated CX platform empowers marketing, commerce, and customer support teams at once. Finding all the customer experience data from touchpoints together helps brands create a unified and streamlined experience. Emplifi has empowered more than 8,400 brands, including popular brands, to provide their customers with an outstanding customer experience through their CX platform. 2. Reviewing Customer Experience Management Platforms with Ventana’s Index "89% of businesses compete primarily on the basis of customer experience (CX)." Ventana Research evaluates and ranks CXM platform vendors on the basis of product experience, usability, capability, reliability, adaptability, and manageability. Emplifi stood out in helping brands bridge the gap between their marketing, commerce, and customer care capabilities. Exceptional customer experiences increase brand value and recognition. Brands scale up quickly and efficiently, not just with continuous product development but through a careful strategy for their customer service interactions. About Emplifi Emplifi is the industry's leading unified CX platform, and it was designed to help businesses bridge the gap in customer experience by bringing together their marketing, care, and commerce functions. Emplifi is a global company that has over 20 years of experience in the industry. They have assisted over 7,000 brands, including Delta Air Lines, Samsung, and Ford Motor Company, in providing their customers with exceptional experiences at each and every touchpoint along their customer journey.

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