ACCOUNT BASED DATA
FlashCloud Intelligence | March 06, 2023
FlashCloud Intelligence, a prominent company offering Go-to-Market intelligence solutions, has recently introduced a new feature called Social Intent. This feature provides B2B sellers with buying intent signal data, enabling them to identify potential prospects discussing particular keywords or topics on social media.
The Social Intent feature enables B2B sellers to identify potential prospects who have shown an interest in their products or services. By providing real-time insights into the social media activities of these prospects, sellers can customize their sales approach and interact with them at the optimal moment.
By utilizing sophisticated machine learning algorithms, Social Intent can scrutinize conversations on social media and detect buying signals that signal a prospect's inclination towards a particular product or service. This functionality is capable of analyzing social media conversations on a variety of platforms.
Social Intent enables B2B sellers to:
Detect prospects who are discussing specific keywords or topics on social media
Reach out to prospects with a personalized sales pitch at the most opportune moment
Boost the likelihood of closing a deal by focusing on engaged prospects.
All users of FlashCloud Intelligence's primary product, FlashInfo, can now access the Social Intent feature. FlashInfo provides up-to-the-minute market trend analysis, competitor updates, and customer behavior insights, empowering B2B sellers to make knowledgeable choices.
About FlashCloud Intelligence
FlashCloud Intelligence is a leading provider of data-driven solutions that enable businesses to make better decisions. It offers various services, including market research, competitive analysis, and customer insights, which utilize advanced technologies such as AI and ML. In addition, FlashCloud Intelligence specializes in providing Go-to-Market intelligence solutions that help clients stay ahead of the competition. Its flagship product, FlashInfo, provides real-time insights into market trends, competitor activities, and customer behavior. At the same time, its latest feature, Social Intent, enables B2B sellers to identify prospects discussing specific keywords on social media. With a focus on helping clients gain a competitive advantage, FlashCloud Intelligence is committed to delivering innovative and practical solutions to meet their customers' evolving needs.
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CORE ABM
Momentum ITSMA | February 01, 2023
On January 31, 2023, Momentum ITSMA, a B2B growth consulting firm, announced the release of The Executive's Guide to Account-Based Marketing: Grow your most valuable customers.
This book, published by the worldwide pioneers of account-based marketing (ABM), demonstrates how to design a successful account-based strategy, foster practical customer cooperation, and deliver sustainable revenue growth. As a result, ABM has never been more relevant or valuable. In its most recent benchmark research, 71% of organizations said they would boost ABM spending in 2023, while 77% reported revenue growth from ABM programs.
However, ABM is more complex to get right. Especially given that the backdrop for delivery continuously shifts from market circumstances and competition to strategies and technologies—and, most importantly, client requirements. Therefore, marketing executives must do even more to place consumers at the center of their businesses and approach each significant client as a separate market.
To assist firms in achieving this, the book gives a clear structure of:
The critical success factors and measurement techniques
The key principles of Account-Based Marketing
How to build, integrate, and expedite an account-based program
The book is written by Alisha Lyndon, the CEO of Momentum ITSMA, and includes first-hand insights from Momentum ITSMA's work.
Alisha Lyndon, said, "Done well, Account-Based Marketing delivers tremendous business impact. We've helped our clients drive $100 billion in revenue through account-based marketing. This book provides a straightforward guide to help firms sharpen their account-based strategy, turning it into an organization-wide growth driver."
(Source – PR Newswire)
In addition to the results from two Momentum ITSMA studies, the book has contributions from Senior VP Rob Leavitt, Partner Robert Hollier, and Chief Community Officer Dave Munn.
About Momentum ITSMA
Momentum ITSMA is the globally leading growth consultancy and pioneer of account-based marketing (ABM). The company introduced account-based marketing (ABM) to the world twenty years ago. Since then, customers have surpassed growth records, doubled their NPS, and boosted their sales velocity. It has certified and supported over three thousand practitioners worldwide. The corporation increased client revenue by $100 billion. It has obtained a comprehensive grasp of the Global 2000 and decades of expertise assisting sales and marketing executives in growing their accounts. The company has experience in technology, financial, and professional services. The company's headquarters is based in London, England.
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ACCOUNT BASED DATA
Life Science Connect, ON24 | February 08, 2023
Life Science Connect, a media publishing, marketing, and sales enablement company, increased its webinar program output by four times and improved efficiency by 95% with the help of ON24, a leading digital engagement platform. Life Science Connect was able to reach its target audience and have more meaningful conversations with prospects and customers by using ON24's solutions.
This resulted in a fivefold increase in revenue. Life Science Connect selected ON24 as its platform because it could quickly deliver valuable content to a large number of people and get a source of first-party data that was unmatched. With ON24 Webcast Elite, Life Science Connect added the capability to scale its webinar program and save nearly 40 hours of work a month. With this data-driven approach, Life Science Connect was able to measure, track, and report on the success of its webinars in a way that helped the company figure out what its audience likes.
The virtual event director at Life Science Connect, Miles Szkoda, said, “The first-party data we generate with ON24 is more substantial than we can get anywhere else.” He added, “We integrate ON24 data with our internal marketing data to get a holistic view of the people who engage with our content. That is powerful.”
(Source - Businesswire)
The data-driven insights that come from the ON24 platform are what make Life Science Connect stand out and give its clients more value. This enhanced capability helped Life Science Connect make more informed decisions about content and marketing strategies.
About Life Science Connect
Life Science Connect is an online community network that serves the life sciences industry, from discovery to commercialization, by connecting its reader audience and strategic partners to eliminate inefficiencies and accelerate the advancement of innovative solutions. It is a division of VertMarkets, a B2B media company, and offers a range of resources, including publications, events, training, and web portals. The Life Science Connect network covers a broad range of topics in the industry, including clinical trials, biopharma, medical devices, and outsourcing.
About ON24
ON24 is a digital engagement platform that helps organizations engage, understand and build relationships with their audience. With its portfolio of webinar, virtual event and content experiences, businesses can drive engagement and generate first-party data to increase revenue. The platform is used by over 2,000 customers worldwide, including large technology, banking, healthcare, and industrial companies. ON24 is headquartered in San Francisco with offices globally, and its services allow organizations to connect with millions of professionals for billions of engagement minutes per year.
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