VITAL4 Appoints Todd McCormick as Chief Revenue Officer

Vital4 | March 10, 2020

Vital4, a woman-owned SaaS data technology company specializing in global screening for risk management, is pleased to announce the appointment of Todd McCormick as its Chief Revenue Officer. Todd is a seasoned CRO, with over 20 years of experience as a top performer and sales leader. Todd brings a highly successful track record in scaling companies both domestically and internationally and thrives within the dynamics of high-growth technology companies. Prior to joining Vital4, Todd was the CRO at Atlanta-based Terminus, an account-based marketing software platform, where he successfully grew its business by over 420% in less than three years. Before Terminus, Todd held the role of SVP of Worldwide Sales for Silverpop where he nearly doubled its business in less than two years prior to the acquisition by IBM. Proceeding his success with Silverpop, he was the VP of Sales at PGi and the President of the Recruiter Business Unit and Canadian Operations at CareerBuilder.

Spotlight

Welcome to the world of Intent-Based Marketing! In today's digital age, the way we market our products and services has changed dramatically. Traditional marketing methods are no longer enough to reach and engage with our target audience. That's where Intent-Based Marketing comes in.

Our latest video is all about understanding what Intent-Based Marketing is and how it can help you achieve better results for your business. We'll take you on a deep dive into the concept and show you how it differs from traditional marketing. You'll learn how to identify and understand your target audience's needs and wants, and how to create personalized content that resonates with them.

Spotlight

Welcome to the world of Intent-Based Marketing! In today's digital age, the way we market our products and services has changed dramatically. Traditional marketing methods are no longer enough to reach and engage with our target audience. That's where Intent-Based Marketing comes in.

Our latest video is all about understanding what Intent-Based Marketing is and how it can help you achieve better results for your business. We'll take you on a deep dive into the concept and show you how it differs from traditional marketing. You'll learn how to identify and understand your target audience's needs and wants, and how to create personalized content that resonates with them.

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