Uberflip | July 23, 2021
Uberflip, the premier cloud-based content experience platform (CEP), announced today that it has been included in Forrester's Landscape Overview Report, New Tech: Content Engagement Solutions For B2B, Q3 2021. Uberflip was named to the growth stage segment and is one of six vendors identified that are solely focused on B2B customers. The paper delves into the burgeoning sector of content engagement solutions, which are in high demand as B2B marketers look for technology to help them attract, engage, and convert prospects.
"What the B2B buyer cares about is material that helps them solve their problem," said Randy Frisch, Uberflip's co-founder and CMO. "R...
Red House B2B Marketing | July 22, 2021
Red House B2B Marketing has bolstered its management team even further by appointing an industry veteran to handle the agency's marketing operations.
The firm sought an experienced applicant to head marketing operations, which encompasses automation, CRM, digital, social, and account-based marketing programmes, citing the growing complexity across its B2B data-driven technology and digital marketing services.
Grey Williams joined the firm as Vice President of Marketing Operations, bringing 25 years of expertise in top management roles with national and worldwide agencies like as Digitas, Moxie, BKV, and Critical Mass. Williams joins Red House from Rangle.io,...
xiQ, Inc. | July 21, 2021
xiQ being a SaaS-based, end-to-end B2B sales and marketing platform has gained the title ‘Cool Vendor in Technology Marketing 2021’ by Gartner as it is equipped with advanced account-based marketing (ABM), analytics, AI, and content management capabilities. The platform enables technology to marketers to personalize ABM strategies with AI analyses of prospects, which associate each potential customer with different personality types such as influencing, steady, dominant, and conscientious. Through these marketers help sales teams to identify the most qualified accounts. The platform is best suited for larger technology providers that manage complex ABM programs backed by dedicate...
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Portada | July 20, 2021
Advertisers employ the same creative for their target demographic far too often, without tailoring it to each audience segment. Messages become scalable and relevant for the target audience with Dynamic Creative Optimization (DCO). According to Google, developing the correct creative for each audience demographic is critical because the creative drives 70% of a campaign's performance.
DCO also generates data that advertisers might use to capitalise on short-term opportunities. These data insights can subsequently be incorporated into real-time messaging. Advertisers can test creatives and optimise their performance by sending several messages to the consumer. When using DC...