What is Account-Based Marketing (ABM) and What Are the Benefits?

July 20, 2016

As B2B marketers, we are all seeking to connect with the people that will most benefit from our product or service; our ideal customers. Today, buyers are becoming more discerning.

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Vsynergize is an award winning Lead Generation & Demand Generation Global company helping businesses to increase sales by 4X.

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Vsynergize is an award winning Lead Generation & Demand Generation Global company helping businesses to increase sales by 4X.

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ACCOUNT BASED DATA

G2 Names Bombora a Leader for Buyer Intent Data Tools and Marketing Account Intelligence for 9th Consecutive Period

G2, Bombora | July 19, 2022

Bombora, the leading provider of B2B Intent data solutions, today announced that it has been named in 41 G2 reports for Summer 2022, with recognition as a leader in four reports, a high performer in two, and a momentum leader in one other report. This was the ninth consecutive period that Bombora has been named a leader in two of G2’s grid reports: the Grid® Report for Buyer Intent Data Tools and the Grid® Report for Marketing Account Intelligence. Bombora’s customers provided reviews directly to G2, explaining what sets the data provider’s Company Surge® data apart from other Intent data products. Bombora’s recognitions for summer 2002 include: Buyer Intent data Tools Grid Report placings: Leader: Grid® Report for Buyer Intent Data Tools High Performer: Mid-Market Grid® Report for Buyer Intent Data Tools Leader: Grid® Report for Sales Intelligence Leader: Grid® Report for Marketing Account Intelligence Leader: Mid-Market Grid® Report for Marketing Account Intelligence Momentum Leader: Grid® Report for Marketing Account Intelligence High Performer: Small-Business Grid® Report for Marketing Account Intelligence "There is only one champ when it comes to intent data,” said Yafees S, marketing manager at a mid-market company. He noted the “quality” of Bombora’s data and “the vast list of topics.” “Bombora provides clear and robust insight into prospect and client intent, enabling commercial teams to deliver strategic communications that resonate,” said Dave H, head of marketing at another mid-market company. “We are really enjoying seeing the product expand with new reports and SFDC integration features that help us better deliver surging accounts to our sales team,” said Katherine F, senior manager of digital marketing at a different mid-market company. “And props to the Bombora marketing team: Their events are great, and super informative!” “Bombora consistently delivers quality data solutions that sales and marketing teams rely on, day in and day out,” said Bombora CEO and Cofounder Erik Matlick. “Bombora consistently delivers quality data solutions that sales and marketing teams rely on, day in and day out,” said Bombora CEO and Cofounder Erik Matlick. “The recognition from G2 on its own is a validating accolade. To be recognized as a leader for nine consecutive periods, going back to summer 2020, is even more meaningful. Our customer reviews demonstrate that we are achieving our goal of consistent, sustainable, accurate data that helps sales and marketers achieve outcomes.” Bombora’s Company Surge® data tells marketing and sales leaders about which businesses are researching the products or services that they and their competitors sell. With this understanding, sales and marketing teams can be more relevant and consistent and improve performance across all activities. For more information on Bombora’s inclusion in the G2 Summer 2022 reports and access to the reviews, visit Bombora’s G2 page. About Bombora Bombora tells businesses which companies are researching their products and services. With this understanding, sales and marketing teams can be more relevant and consistent and improve performance across all activities. This intent-driven approach revolutionizes the way businesses market and sell to other businesses through transparent data built on an ecosystem of quality, collaboration and innovation. With direct integrations with dozens of leading data and media-buying platforms, Bombora is building a world in which business buyers value sales and marketing for its relevance, timeliness and accuracy. To learn more, visit www.bombora.com.

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ACCOUNT BASED DATA

Unocoin Collaborates with CleverTap to Offer Its Users Omnichannel Customer Experiences

Unocoin, CleverTap | July 14, 2022

CleverTap, the modern, integrated retention cloud, today announced it has partnered with Unocoin, India’s first crypto exchange, to optimize, accelerate their user engagement, and provide a seamless omnichannel customer experience. Through this collaboration, and by integrating CleverTap’s solution into its app, Unocoin is now equipped to better understand user behavior and has the ability to create segments based on user activity, demographics, and other parameters. Unocoin will also be able to create hyper-personalized campaigns to engage with its audience across multiple channels at the right time with precise communication. “As a platform that helps individuals with investments into cryptocurrencies, we need to be cognizant of the exact needs of our users. Understanding a customer’s behavior on our app becomes vital as it helps us provide a tailored experience. Since awareness and understanding of cryptocurrencies at large is at a nascent stage, delivering precise communication becomes all the more important,” said Suhas SK, Senior Vice President - Marketing, Unocoin Technologies Private Limited. CleverTap enables Unocoin to keep track of app activity, in-app purchases, and returning users. Unocoin will also be able to personalize customer user experience using real-time behavioral data with precise predictive recommendations, leading to engagement opportunities based on each user’s exact needs. “We are delighted to partner with Unocoin in their journey to make cryptocurrency easy for all. With CleverTap Retention Cloud, Unocoin will be able to hyper-personalize the experience for every investor. Today, hyper-personalization is crucial at every point in a customer’s journey and is a key enabler to growth. We are confident that with our help, Unocoin will be able to grow and offer its customers exactly what they need,” said Vikrant Chowdhary, Chief Growth Officer, CleverTap. “We are delighted to partner with Unocoin in their journey to make cryptocurrency easy for all. With CleverTap Retention Cloud, Unocoin will be able to hyper-personalize the experience for every investor. Today, hyper-personalization is crucial at every point in a customer’s journey and is a key enabler to growth. We are confident that with our help, Unocoin will be able to grow and offer its customers exactly what they need,” said Vikrant Chowdhary, Chief Growth Officer, CleverTap. About CleverTap CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. CleverTap drives contextual individualization with the help of a unified and deep data layer, AI/ML-powered insights, and automation enabling brands to offer hyper-personalized and delightful experiences to their customers. 1,200+ customers in 60+ countries and 10,000+ apps, including Gojek, ShopX, Canon, Mercedes Benz, Electronic Arts, TED, Jio, Premier League, TD Bank, Carousell, Papa John's, and Tesco, trust CleverTap to achieve their retention and engagement goals, growing their long-term revenue. Backed by leading venture capital firms, including Sequoia, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, Sofia, São Paulo, Bogota, Amsterdam, Jakarta, and Dubai. For more information, visit clevertap.com or follow on LinkedIn and Twitter. About Unocoin Started in 2013, Unocoin is a Bangalore-based technology startup and is India’s first entrant into the bitcoin industry. The company operates India’s largest (in Indian customer base) BTC-INR trading platform which enables Indians to buy, sell, store, use, and accept bitcoin. At its peak, Unocoin processed transactions worth more than INR 2B per month for its 1,300,000+ customers. The startup has been featured among the Top 20 companies in The Fintech20: India List, and have won prestigious titles like ‘The Golden SABRE award’ in financial communications for the project, ‘Bit-by-Bit: Building Bitcoin in India’ and ‘TECH30’ award from YourStory. For more information, visit https://www.unocoin.com/in.

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ACCOUNT BASED DATA

Modus Reveals Enhanced Content Enablement & Buyer Engagement Features

Modus | July 11, 2022

Modus, a content distribution and sales enablement platform, released new content enablement and buyer engagement capabilities to help sellers better prepare for and engage with customers and prospects. Modus leveraged user insights to enhance the platform with key features that include: Artificial intelligence that allows users to mark their favorite and most-used content with smart ribbons; A presentation builder that helps users create and edit shareable custom presentations in the platform; Immersive digital experiences via a secure and collaborative digital sales room microsite; A Salesforce app and integration that surfaces content and resources directly in Saleforce; IOS, Windows and Android compatibility; Customizable dashboards that visually present data for measuring content distribution, consumption and sharing; and A five-minute set-up wizard that walks administrators through the platform’s capabilities. “Modus is changing the enablement landscape by delivering a simple yet sophisticated user experience that people actually want to use,” said Scott Olson, CTO and Co-Founder of Modus, in a statement. “Content and resources are delivered to end-users on any device via enhanced AI and smart content ribbons. Sellers can leverage our new presentation builder and enhanced digital sales room capabilities to engage and collaborate with buyers along the buying journey. Our advanced analytics offering makes it easy to derive valuable and actionable insights from the comprehensive data that is collected at each step of the process.” “Modus is changing the enablement landscape by delivering a simple yet sophisticated user experience that people actually want to use,” said Scott Olson, CTO and Co-Founder of Modus, in a statement. “

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