Workato Integrates with Adobe to Bring Enterprise Automation to Marketo Engage Customers

Workato | March 16, 2020

Workato Integrates with Adobe to Bring Enterprise Automation to Marketo Engage Customers
Workato, the leading and fastest-growing enterprise automation platform, today announced that they are officially an Adobe Exchange Partner. The company's integrations with Marketo Engage, a part of Adobe Experience Cloud, will allow marketers to instantly connect Marketo Engage with thousands of applications in order to automate work, deliver intelligent marketing touches, and achieve effortless lead attribution. With Workato, companies of all sizes can quickly and easily connect Marketo Engage to the tools they need to make the marketing funnel seamless from end-to-end.

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What exactly is the role of storytelling in account-based marketing and efforts? We'll dive into how story represents one of the most critical elements of your ABE efforts.


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ACCOUNT-BASED ADVERTISING

Technology Advancement and Demand In Account-Based Advertising Software Market 2021-2026

Market Primes | July 26, 2021

This Account-Based Advertising Software market research exhibits industrial analysis, growth factors, driving factors, and recent market trends, which will be extremely beneficial to the industry's newly entering major players. This Account-Based Advertising Software market study is crucial for them since it includes all of the profit-making aspects that play a significant role in driving the industry's growth. These elements include technical advancements, confrontations, and chances for participants, and current inclinations. One can obtain a complete evaluation of the market as well as a basic overview of the market's evolution. All of this data is presented in the form of an ...

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ABM ACCOUNTS

Uberflip has been recognised in the B2B Content Engagement Solution Report

Uberflip | July 23, 2021

Uberflip, the premier cloud-based content experience platform (CEP), announced today that it has been included in Forrester's Landscape Overview Report, New Tech: Content Engagement Solutions For B2B, Q3 2021. Uberflip was named to the growth stage segment and is one of six vendors identified that are solely focused on B2B customers. The paper delves into the burgeoning sector of content engagement solutions, which are in high demand as B2B marketers look for technology to help them attract, engage, and convert prospects. "What the B2B buyer cares about is material that helps them solve their problem," said Randy Frisch, Uberflip's co-founder and CMO. "R...

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ABM ACCOUNTS

Red House B2B Marketing, A Provider Of ABM Solutions, Has Expanded Its Leadership Team

Red House B2B Marketing | July 22, 2021

Red House B2B Marketing has bolstered its management team even further by appointing an industry veteran to handle the agency's marketing operations. The firm sought an experienced applicant to head marketing operations, which encompasses automation, CRM, digital, social, and account-based marketing programmes, citing the growing complexity across its B2B data-driven technology and digital marketing services. Grey Williams joined the firm as Vice President of Marketing Operations, bringing 25 years of expertise in top management roles with national and worldwide agencies like as Digitas, Moxie, BKV, and Critical Mass. Williams joins Red House from Rangle.io,...

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ABM ACCOUNTS

Gartner Gave xiQ Title as a ‘Cool Vendor in Technology Marketing 2021’

xiQ, Inc. | July 21, 2021

xiQ being a SaaS-based, end-to-end B2B sales and marketing platform has gained the title ‘Cool Vendor in Technology Marketing 2021’ by Gartner as it is equipped with advanced account-based marketing (ABM), analytics, AI, and content management capabilities. The platform enables technology to marketers to personalize ABM strategies with AI analyses of prospects, which associate each potential customer with different personality types such as influencing, steady, dominant, and conscientious. Through these marketers help sales teams to identify the most qualified accounts. The platform is best suited for larger technology providers that manage complex ABM programs backed by dedicate...

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Spotlight

What exactly is the role of storytelling in account-based marketing and efforts? We'll dive into how story represents one of the most critical elements of your ABE efforts.

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