ABM ACCOUNTS

ZoomInfo and Bombora Settle Lawsuit

ZoomInfo, Bombora | June 18, 2022

ZoomInfo and Bombora
ZoomInfo Technologies LLC (“ZoomInfo”) and Bombora, Inc. (“Bombora”) today announced that they entered a confidential agreement settling a lawsuit pending in the Supreme Court of the State of New York, County of New York, under the caption ZoomInfo Technologies LLC v. Bombora, Inc., Index. No. 652431/2020. The case concerned a years-long revenue sharing agreement between the parties, which terminated in early 2020, and various privacy-related claims. Terms of the settlement were not disclosed.

“ZoomInfo has achieved its leadership status by anticipating market needs and innovating to meet them, including a deep commitment to privacy compliance,” said Erik Matlick, Founder and CEO of Bombora.

“ZoomInfo has achieved its leadership status by anticipating market needs and innovating to meet them, including a deep commitment to privacy compliance,” said Erik Matlick, Founder and CEO of Bombora. “Resolving this suit is a step forward not only for both of our companies, but also for our industry, one in which ethical stewardship of data, of which ZoomInfo is setting an example, is increasingly critical.”

“Our commitment to and investment in privacy leadership is second to none,” said Henry Schuck, Founder and CEO of ZoomInfo.

“Our commitment to and investment in privacy leadership is second to none,” said Henry Schuck, Founder and CEO of ZoomInfo. “Bombora’s intent data plays an important role in improving B2B sales and marketing, and we look forward to working together again.”

While the agreement does not encompass resumption of the business partnership, the companies are in active discussions regarding Bombora’s participation in ZoomInfo’s RingLead DataExchange.

About ZoomInfo
ZoomInfo (NASDAQ: ZI) is a leader in modern go-to-market software, data, and intelligence for more than 25,000 companies worldwide. ZoomInfo’s revenue operating system, RevOS, empowers business-to-business sales, marketing, operations, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of company and contact information. With integrations embedded into workflows and technology stacks, including the leading CRM, Sales Engagement, Marketing Automation, and Talent Management applications, ZoomInfo drives more predictable, accelerated, and sustainable growth for its customers. ZoomInfo emphasizes GDPR and CCPA compliance. In addition to creating the industry’s first proactive notice program, the company is a registered data broker with the states of California and Vermont. Read about ZoomInfo’s commitment to compliance, privacy, and security. For more information about ZoomInfo’s leading go-to-market software, data, and intelligence, and how they help sales, marketing, operations, and recruiting professionals, please visit www.zoominfo.com.

About Bombora
Bombora tells businesses which companies are researching their products and services. With this understanding, sales and marketing teams can be more relevant and consistent and improve performance across all activities. This intent-driven approach revolutionizes the way businesses market and sell to other businesses through transparent data built on an ecosystem of quality, collaboration and innovation. With direct integrations with dozens of leading data and media-buying platforms, Bombora is building a world in which business buyers value sales and marketing for its relevance, timeliness and accuracy. To learn more, visit bombora.com.

Spotlight

"SUNNYVALE, Calif.--(BUSINESS WIRE)--LeanData, Inc., experts in lead management software, announced today that its Account-Based Lead Management Suite for B2B sales and marketing professionals is now available. LeanData’s solution includes proper setup of your CRM system and software suite for managing leads and accounts, which supports account-based marketing and target account selling initiatives. “Account-based marketing” as defined by SiriusDecisions, the leading global B2B research and advisory firm, is the strategic approach marketers use to support a defined universe of accounts, including strategic and named accounts.1 Study shows growing momentum for account-centric strategies A recent study of over 200 B2B marketing and sales professionals revealed that over 90 percent of B2B companies from $10Million to over $1Billion in revenue use account-based marketing & sales as a key method for targeting new businesses and upselling to current customers. "

Spotlight

"SUNNYVALE, Calif.--(BUSINESS WIRE)--LeanData, Inc., experts in lead management software, announced today that its Account-Based Lead Management Suite for B2B sales and marketing professionals is now available. LeanData’s solution includes proper setup of your CRM system and software suite for managing leads and accounts, which supports account-based marketing and target account selling initiatives. “Account-based marketing” as defined by SiriusDecisions, the leading global B2B research and advisory firm, is the strategic approach marketers use to support a defined universe of accounts, including strategic and named accounts.1 Study shows growing momentum for account-centric strategies A recent study of over 200 B2B marketing and sales professionals revealed that over 90 percent of B2B companies from $10Million to over $1Billion in revenue use account-based marketing & sales as a key method for targeting new businesses and upselling to current customers. "

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