ACCOUNT BASED DATA

ZoomInfo Tops G2’s 2022 Winter Grid Reports, Places No. 1 in 27 Categories

ZoomInfo | December 21, 2021

On December 16, ZoomInfo announced that it had again topped the G2’s 2022 Winter Grid Reports by placing No. 1 in 27 different categories. The Winter 2022 Grid Reports use G2’s algorithm considers the market presence and customer satisfaction scores in real-time. ZoomInfo scored highly through data aggregated from social networks, other online mediums, and user reviews. It is proof that good data helps enhance sales and marketing professional’s workflow, and automation in go-to-market intelligence is the need of the hour.

Henry Schuck, Founder & CEO, was ecstatic about scoring their second No. 1. He shared, “We’re thrilled to see our customers are as enthusiastic about ZoomInfo as we are. These reviews from G2 fuel our motivation to continue growing and supporting the best possible products so our customers have the tools they need to succeed.”

Henry Schuck, Founder & CEO, was ecstatic about scoring their second No. 1. He shared, “We’re thrilled to see our customers are as enthusiastic about ZoomInfo as we are. These reviews from G2 fuel our motivation to continue growing and supporting the best possible products so our customers have the tools they need to succeed.”

ZoomInfo provides go-to-market software, intelligence, and data for more than 25,000 companies across the globe. Their platform scales B2B sales, marketing, and human resource professionals by harnessing technology, data, accuracy, and depth of company and contact information.

For the seventh straight quarter, ZoomInfo was the No. 1 enterprise solution in sales intelligence, market intelligence, and marketing account intelligence. So far, ZoomInfo has collected 26 consecutive No. 1 rankings in the last four Grid Reports. The 27 categories in which it placed at No. 1 are:
  • Lead Capture
  • Lead Capture: Enterprise
  • Lead Capture: Mid-Market
  • Lead Capture: Small Business
  • Lead Intelligence
  • Lead Intelligence: Enterprise
  • Lead Intelligence: Mid-Market
  • Lead Intelligence: Small Business
  • Market Intelligence
  • Market Intelligence: Enterprise
  • Market Intelligence: Mid-Market
  • Market Intelligence: Small Business
  • Marketing Account Intelligence
  • Marketing Account Intelligence: Enterprise
  • Marketing Account Intelligence: Mid-Market
  • Marketing Account Intelligence: Small Business

Spotlight

Account Based Marketing is a strategic marketing approach in which an organization treats each individual prospect as a separate account. ABM focuses more on companies rather than individuals, and treats each organization like its very own market. In this infographic by Blue Mail Media, learn what ABM is and how marketers can benefit from It?

Spotlight

Account Based Marketing is a strategic marketing approach in which an organization treats each individual prospect as a separate account. ABM focuses more on companies rather than individuals, and treats each organization like its very own market. In this infographic by Blue Mail Media, learn what ABM is and how marketers can benefit from It?

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ACCOUNT BASED DATA

Medallia Announces Partnership with Arnold P. Gold Foundation as a Gold Corporate Council Member

Medallia | August 02, 2022

Medallia, Inc., the global leader in customer and employee experience, today announced its partnership with The Arnold P. Gold Foundation as a Gold Corporate Council Member. The Gold Foundation champions humanism in healthcare, which it defines as compassionate, collaborative, and scientifically excellent care. The Gold Corporate Council is an exclusive group formed in 2017 to advance the Gold Foundation’s mission of creating systems and cultures that support humanistic care for all. Medallia joins the six other members of the Gold Corporate Council, BD (Becton, Dickinson and Company), Henry Schein, Inc., IBM Watson Health, Quest Diagnostics, CVS Health and Siemens Healthineers. All members, led by the Gold Foundation, model best practices of humanism in the corporate healthcare space. “Our partnership with the Gold Foundation aligns with our view that trust is foundational to designing experiences that impact lives,” said Toni Land, MBA, BSN, CPXP, Solutions Principal & Head of Healthcare Experience, Medallia. “As we elevate humanism in healthcare we can focus on compassionate behaviors that build trust and bring humanism to life for others. We are proud to join the Gold Corporate Council members to work together to impact change across the broader community.” As a Gold Corporate Council member, Medallia is committed to adopting humanistic policies and procedures within their own organization and to partner with the Gold Foundation to create a better healthcare system for all. “We are pleased to welcome Medallia to the Gold Corporate Council,” said Dr. Richard I. Levin, Gold Foundation President and CEO. “We are pleased to welcome Medallia to the Gold Corporate Council,” said Dr. Richard I. Levin, Gold Foundation President and CEO. “Medallia is a leader in capturing the patient experience and helping ensure that organizations have the feedback and tools to create truly collaborative and humanistic care. We all benefit from listening closely to patients. Medallia’s expertise, especially in the healthcare arena, helps expand the scope and possibilities of the Council.” Medallia empowers clinicians and payers to optimize patient and member experiences by capturing signals across the entire healthcare journey. Medallia’s No. 1 enterprise experience platform begins by integrating experience feedback and operational data for a holistic view, and turns that feedback into actionable insights to drive better outcomes for all. Aligned with the Gold Foundation’s mission to build trust and bring humanism to life, Medallia will be hosting a webinar on Compassionomics: The Revolutionary Scientific Evidence That Caring Makes a Difference with Dr. Dan Smith, Huron Principal, on August 2, 2022 at 1:00 PM ET. To register, visit https://hcg.zoom.us/webinar/register/WN_eDzfw6NET3KazCujuAw9Kw About the Gold Foundation The Arnold P. Gold Foundation is the leading nonprofit that champions humanism in healthcare, which we define as compassionate, collaborative, and scientifically excellent care. This Gold standard of care embraces all and targets barriers to such care. We empower experts, learners, and leaders to together create systems and cultures that support humanistic care for all. For more information, visit https://www.gold-foundation.org/. About Medallia Medallia is the pioneer and market leader in customer, employee, citizen, and patient experience. As the No. 1 enterprise experience platform, Medallia Experience Cloud is the experience system of record that makes all other applications customer and employee aware. The platform captures billions of experience signals across interactions including all voice, video, digital, IoT, social media, and corporate-messaging tools. Medallia uses proprietary artificial intelligence and machine learning technology to automatically reveal predictive insights that drive powerful business actions and outcomes. Medallia customers reduce churn, turn detractors into promoters and buyers, create in-the-moment cross-sell and up-sell opportunities, and drive revenue-impacting business decisions, providing clear and potent returns on investment. For more information, visit www.medallia.com.

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BUYER INTENT DATA

SelectHub Launches Company-Level Lead Service

SelectHub, Navigator Business Solutions | June 16, 2022

On June 14, SelectHub, a software selection company, announced the launch of its new Company-Level Lead service. This service will provide software vendors access to buyer intent data to obtain relevant market intelligence about who is evaluating new software. “We recognized the uplift we could offer account-based marketing initiatives by showing software vendors who was looking at them and their competitors,” said Hernando Blanco, COO at SelectHub. “We recognized the uplift we could offer account-based marketing initiatives by showing software vendors who was looking at them and their competitors,” said Hernando Blanco, COO at SelectHub. The new service is powered by SelectHub’s best-in-class technology and was refined over an 18-month pilot program. It will help sellers see which companies are interested in their software through detailed information on how leads interact with SelectHub’s site and technology selection platform. The service will enhance ABM efforts and provides buying signals that help vendors determine what stage of the buying cycle users are at. Based on actions that demonstrate high buyer intent, such as resources downloaded and pages visited, it helps marketing teams to run targeted campaigns. “The company-level insight (intent data) has helped us build and execute better targeted ABM campaigns,” said Sean Barbera, Marketing Director at Navigator Business Solutions. The intent data is published through SelectHub’s application interface. It can be downloaded into Microsoft Excel and Google Sheet formats. Integrations to popular CRM systems and connecting with buyers at the companies can be availed optionally. The data is extracted from SelectHub’s technology selection platform, where buyers actively evaluate and compare products based on their specific requirements. The insights help software vendors focus on leads more likely to convert.

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ABM ACCOUNTS

Demandbase Named Leader on SPARK Matrix for ABM

Demandbase | June 02, 2022

On June 1, Demandbase, the Smarter GTM Company for B2B brands, announced that it was named a Leader among account-based marketing (ABM) platforms on the SPARK Matrix for ABM platforms. Quadrant Knowledge Solutions (QKS) established the SPARK Matrix. It ranks leading ABM vendors creating global impact. Demandbase has been recognized for the second consecutive year in this category. It has been on the top of the technology leaders list because of its high customer impact and technology excellence. "Demandbase started as an ABM technology, and we're thrilled that we repeatedly are recognized as the leading ABM platform. The category is constantly growing and changing, and we're proud to be playing a key role in that," says Jon Miller, chief marketing officer of Demandbase. "Demandbase started as an ABM technology, and we're thrilled that we repeatedly are recognized as the leading ABM platform. The category is constantly growing and changing, and we're proud to be playing a key role in that," says Jon Miller, chief marketing officer of Demandbase. "That said, our solutions have gone beyond 'just ABM.' Demandbase injects Account Intelligence into every step of the buyer journey and helps companies master a smarter go-to-market across ABM, advertising, B2B data, and sales intelligence." In 2021, Demandbase launched the Account-Based Experience (ABX) movement, which is a forward-looking, customer-centric form of ABM. Since this launch, Demandbase has elevated its GTM suite of products to assist B2B revenue teams better. Other recognitions that Demandbase received in the ABM industry include: Leader in the Gartner® Magic Quadrant™ for Account-Based Marketing Platforms, 2022 Only vendor to receive the highest scores for all three Use Cases in the 2022 Gartner Critical Capabilities for Account-Based Marketing Platforms report Leader in The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022 Global market leader on the Vendor Selection Matrix™ for Account-Based Marketing Top Rated award by TrustRadius for Account-Based Marketing (ABM)

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