Home > News > featured news > ZoomInfo’s Go-to-Market Software with Expansive Data Coverage for ABM Excellence

CORE ABM, ACCOUNT BASED DATA

ZoomInfo’s Go-to-Market Software with Expansive Data Coverage for ABM Excellence

ZoomInfo | December 23, 2022 | Read time : 05:00 min

Go-to-Market Software

Contents

1. ZoomInfo’s Customer Satisfaction and Market Presence with Refined Data Coverage and Sorting

2. Reviewing Go-to-market Software for Enterprise Customers

When looking for go-to-market buyer intent data software for implementing your account-based marketing, finding a trusted global leader becomes important when ROI is concerned. The years of market presence alongside high customer satisfaction levels speak for themselves when it comes to ZoomInfo. It is one of the top enterprise solutions for sales intelligence, marketing account intelligence, account data management, and lead intelligence.

Based on user reviews and data aggregated from online sources and social networks, ZoomInfo turned out to be a preferred enterprise solution for small, medium, and large enterprises looking to leverage the power of buyer intent data.

1. ZoomInfo’s Customer Satisfaction and Market Presence with Refined Data Coverage and Sorting

ZoomInfo’s pioneering leadership in buyer intent data, sales intelligence, market intelligence, marketing account intelligence, account data management, lead intelligence, email verification, data quality, and more is testified by the top 29 product ratings on G2 winter grids as well as their strong market presence. Its deep, refined account- and contact-level information is recommended alongside its comprehensive data sorting and refining capabilities.

2. Reviewing Go-to-market Software for Enterprise Customers

“99% of intent data users have seen a sales and ROI growth as per a study conducted by Insights for Professionals.”

ZoomInfo has maintained the top spot in marketing account intelligence, email verification and lead mining, conversation intelligence, and sales coaching, making it the preferred go-to-market software for almost every sales and marketing professional’s workflow. Generating consistent ROI from your go-to-market strategy calls for advanced algorithms and buyer intent data software that facilitate them successfully.

About ZoomInfo

ZoomInfo is a leader in modern go-to-market software, data, and intelligence. RevOS empowers business-to-business sales, marketing, operations, and recruiting professionals to hit their number by combining best-in-class technology with unrivaled data coverage, accuracy, and depth of company and contact information. ZoomInfo drives predictable, accelerated, and sustainable growth for its customers by integrating with leading CRM, Sales Engagement, Marketing Automation, and Talent Management applications. ZoomInfo prioritizes GDPR and CCPA. The company created the industry's first proactive notice program and is a California and Vermont data broker. ZoomInfo's compliance, privacy, and security are discussed. ZoomInfo's go-to-market software, data, and intelligence help sales, marketing, operations, and recruiting pros.

 

Spotlight

Leveraging AI to Clean, Organize, and Optimize Customer Registries for Increased Sales and Marketing

In today's fast-paced, data-driven world, managing critical data is essential for businesses to remain competitive, efficient, and effective. Our AI-powered MDM solution addresses key industry challenges, including the need for customer centricity, hyper-personalization, adherence to regulatory and privacy mandates, and streamlining data explosion.

With a 360-degree view of data and advanced analytics capabilities, our solution provides a comprehensive approach to defining and managing an organization's data, serving as a single source of truth for all functions. This unified, accurate, and streamlined data management system delivers better business insights for breakthrough customer experiences.

More featured news

Spotlight

Leveraging AI to Clean, Organize, and Optimize Customer Registries for Increased Sales and Marketing

In today's fast-paced, data-driven world, managing critical data is essential for businesses to remain competitive, efficient, and effective. Our AI-powered MDM solution addresses key industry challenges, including the need for customer centricity, hyper-personalization, adherence to regulatory and privacy mandates, and streamlining data explosion.

With a 360-degree view of data and advanced analytics capabilities, our solution provides a comprehensive approach to defining and managing an organization's data, serving as a single source of truth for all functions. This unified, accurate, and streamlined data management system delivers better business insights for breakthrough customer experiences.

Related News

ABM ACCOUNTS

Invado Solutions Taps Industry Veteran Alex Williams to Lead Digital Marketing Agency Capabilities for Salesforce Marketing Cloud Customers

PRWeb | April 05, 2023

Invado Solutions is expanding its services to offer integrated strategy, creative, and technical capabilities for Salesforce Marketing Cloud customers. The move is part of a strategy to break down the traditional barriers between system integrators and marketing agencies and provide a seamless customer experience. “Traditionally companies have had to rely on multiple agencies to deliver on the massive value of Salesforce Marketing Cloud – a Salesforce Consultancy and a Marketing Agency,” said Christopher Doran, CEO and founder. “Invado Solutions is knocking down this artificial barrier to allow our clients to get best-in-class technology and marketing services all under one roof.” This shift for the company is being led by industry veteran, Alex Williams. Williams brings a wealth of experience in leading strategy, creative, and marketing technology initiatives for some of the world’s leading brands, such as Airbnb, Boy Scouts of America, Chili's Grill & Bar, Comcast Business, GameStop, LinkedIn, Live Nation, Hyatt Hotels, Reddit, Under Armour, US Air Force, and WebMD. He joins Invado after spending the last decade growing a marketing agency from 4 people to 200 employees. "I’m excited to bring together the deep technology expertise within the Salesforce ecosystem at Invado with my experience in strategy and creative marketing," said Williams. "In today's digital landscape, it's crucial to integrate technical, creative, and strategic expertise to effectively win customers and drive growth. By offering a unified solution that combines all three, Invado Solutions is providing Marketing Cloud customers with a distinct advantage. They can now streamline their marketing efforts, drive revenue, and capture market share faster and more efficiently, without wasting valuable time and resources coordinating between multiple partners." About Invado Solutions Invado Solutions is a Salesforce Marketing Cloud consulting agency committed to helping customers optimize their technologies to compete, win customers, and drive revenue growth. Invado enables customers to tap their full digital marketing potential by creating a customized demand generation strategy, implementing it, and teaching them how to run it. The addition of Alex Williams to the team positions Invado to grow into the full-service, one-stop Marketing Cloud agency of the future. About Alex Williams Alex Williams is a digital marketing leader with over 15 years of digital agency experience and expert-level skills in lifecycle marketing channels and owned media. Before joining Invado Solutions, Williams was a founding executive at Trendline Interactive, a full-service email marketing agency. He was instrumental in growing the agency from 4 to almost 200 employees. Widely recognized as a email strategy and creative expert, Williams brings his passion for building high performing teams and creative problem solving skills to Invado clients.

Read More

BUYER INTENT DATA

Madison Logic Named a Leader for Intent Data in New Analyst Report

PRWeb | May 26, 2023

Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been recognized as a Leader in the new report, The Forrester Wave™: B2B Intent Data Providers, Q2 2023. The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. The company’s combined dataset from multiple sources scores accounts on purchase propensity that enables enterprise B2B marketers to prioritize accounts, drive higher account engagement, and accelerate conversion across the sales cycle. Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. Madison Logic received the highest possible score of 5.0 in eight evaluation criteria, including uniqueness of proprietary data, industry/vertical/keyword coverage, intent data types, pricing flexibility and transparency, and roadmap. According to the Forrester Report, "One of the most unique elements of [Madison Logic’s] strategy is unlimited access to their intent data offering for clients, regardless of the level of their media activation spend. It boosted its position in the evaluation with a roadmap that was among the strongest of any provider, including advanced AI capabilities, a new data privacy and compliance module, and more developed reporting tools.” "Madison Logic's consistent success speaks to our continuous innovation and dedication to delivering the richest dataset giving the best view of in-market accounts," said Tom O’Regan, CEO of Madison Logic. “Being named a Leader by Forrester in their new Wave represents a significant milestone for our company and we believe validates our strong intent data offering. With the most comprehensive signal of purchase intent, we arm marketers with better intelligence that empowers them to make data-driven decisions that drive better results.” Madison Logic’s ML Insights unifies three key data sources to create a holistic score of accounts demonstrating the highest propensity to purchase. Marketers leverage this data to: Target and prioritize the right accounts and personas: Dynamically improve targeting efficiency by focusing efforts on the accounts aiming to purchase a solution. Marketers can accelerate deal velocity by influencing the buyers with significant involvement in the decision-making process. Personalize campaign strategy at every stage of the sales cycle: Increase conversion rates by choosing content and messaging that uniquely meets buying committees with the information needed. This allows marketers to differentiate offering through target market expansion and competitive displacement campaigns built on comprehensive market intelligence. Optimize campaigns in real-time: Easily create and run optimizations within companies, content, and personas to maximize conversions and accelerate deal velocity. By measuring success based on real-time pipeline impact, marketers can determine optimization opportunities faster based on multi-channel engagement. Marketers leveraging ML Insights in multi-channel ABM see 32% lift in engagement, 28% faster sales cycle, and 17% increase in pipeline. What’s more, all clients gain access to ML Insights and its intent data as a value-added component of their existing media investment—a service no other platform provides. Madison Logic’s recognition as a Leader in the Forrester Wave follows its impressive performance in the G2 Spring 2023 Grid® earning seven Leader Badges, including Marketing Account Intelligence, Buyer Intent Data Providers, and Account Data Management. The high customer satisfaction ratings and reviews offered persistent recognition for the ability to prioritize accounts, personas, and content with superior proprietary data, best-in-class customer support, and the predictable and sustainable ROI clients experience when executing a multi-channel ABM strategy with Madison Logic. Click here to access a complimentary download of The Forrester Wave™: B2B Intent Data Provider, Q2 2023 report. To learn more about how Madison Logic helps the world’s fastest-growing companies leverage data to drive pipeline impact and boost marketing efficiency, visit http://www.madisonlogic.com. About Madison Logic The ML Platform, a global multi-channel ABM activation and measurement platform, enables enterprise organizations to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer’s journey. Visit madisonlogic.com for more information.

Read More

BUYER INTENT DATA

Riskified Earns “Top Rated” Award Across Four TrustRadius Solution Categories, Based on Merchant Reviews

Business Wire | May 11, 2023

Riskified (NYSE:RSKD), a leader in ecommerce risk intelligence, today announced it has been awarded a "Top Rated” distinction from TrustRadius, a B2B decisioning platform for technology buyers. Riskified earned top rankings in four of TrustRadius’ solution categories: conversion rate optimization, ecommerce analytics, fraud detection and chargeback management. To earn a “Top Rated” award, products must have ten or more TrustRadius reviews from the past year, have received a score of 7.5 or higher from customers, and earn at least 0.5% of site traffic in their category. Top Rated awards are based entirely on reviews, with no paid placement or analyst opinion included. Customer reviews of Riskified highlight satisfaction with its product innovation, fraud reduction capabilities and 100% chargeback guarantee. Riskified also stood out from competitors for its superior customer service. "We're very proud of the partnership we've cultivated with our customers," said Jeff Otto, Chief Marketing Officer, Riskified. "From the beginning, Riskified's business model, our technology and our best-in-class approach to customer service was set up to ensure our merchant’s best interests were at the center of everything we do. We're grateful to our customers and to TrustRadius for this recognition." Riskified enables frictionless ecommerce for loyal customers and delivers cost savings and additional revenue for its global, category-leading merchants. Riskified has a 99% client retention rate, and a study conducted by Forrester Research found that a composite of representative Riskified merchants saw $57.2 million in increased revenue and 594% ROI, adjusted over three years. Riskified’s product suite includes Chargeback Guarantee, which absorbs chargeback costs and gives merchants confidence by guaranteeing high approval rates; Dispute Resolve, a streamlined chargeback management system; Policy Protect, which detects and prevents abuses related to resellers, returns, INR (item-not-received) claims and more; Account Secure, to protect merchants against account takeovers; and PSD2 Optimize, helping merchants balance regulatory compliance with seamless customer experiences. “Riskified has won a Top Rated Award in Conversion Rate Optimization, Ecommerce Analytics, Fraud Detection, and Chargeback Management,” said Megan Headley, VP of Research at TrustRadius. “These awards are based directly on feedback from their customers and help software buyers make better purchasing decisions by highlighting products that provide high levels of customer satisfaction.” To learn more about Riskified, visit riskified.com. About Riskified Riskified (NYSE:RSKD) empowers businesses to grow ecommerce revenues and profit by mitigating risk. The world’s largest merchants and prestige brands partner with Riskified for guaranteed protection against chargebacks, to fight fraud and policy abuse at scale and to improve customer retention. Supported by a deeply experienced team of ecommerce risk analysts, data scientists and researchers, Riskified’s award-winning machine learning platform analyzes the individual behind each interaction to provide real-time decisions and robust identity-based insights. Learn more at Riskified.com. About TrustRadius TrustRadius delivers the most credible technology decisioning platform, helping buyers confidently make decisions with comprehensive, vetted product information and customer-generated content. Technology providers are empowered to tell their unique stories, engage high-intent buyers, and gain customer insights. Founded by successful entrepreneurs and headquartered in the technology hub of Austin, Texas, TrustRadius is backed by Mayfield Fund, LiveOak Venture Partners, and Next Coast Ventures.

Read More

ABM ACCOUNTS

Invado Solutions Taps Industry Veteran Alex Williams to Lead Digital Marketing Agency Capabilities for Salesforce Marketing Cloud Customers

PRWeb | April 05, 2023

Invado Solutions is expanding its services to offer integrated strategy, creative, and technical capabilities for Salesforce Marketing Cloud customers. The move is part of a strategy to break down the traditional barriers between system integrators and marketing agencies and provide a seamless customer experience. “Traditionally companies have had to rely on multiple agencies to deliver on the massive value of Salesforce Marketing Cloud – a Salesforce Consultancy and a Marketing Agency,” said Christopher Doran, CEO and founder. “Invado Solutions is knocking down this artificial barrier to allow our clients to get best-in-class technology and marketing services all under one roof.” This shift for the company is being led by industry veteran, Alex Williams. Williams brings a wealth of experience in leading strategy, creative, and marketing technology initiatives for some of the world’s leading brands, such as Airbnb, Boy Scouts of America, Chili's Grill & Bar, Comcast Business, GameStop, LinkedIn, Live Nation, Hyatt Hotels, Reddit, Under Armour, US Air Force, and WebMD. He joins Invado after spending the last decade growing a marketing agency from 4 people to 200 employees. "I’m excited to bring together the deep technology expertise within the Salesforce ecosystem at Invado with my experience in strategy and creative marketing," said Williams. "In today's digital landscape, it's crucial to integrate technical, creative, and strategic expertise to effectively win customers and drive growth. By offering a unified solution that combines all three, Invado Solutions is providing Marketing Cloud customers with a distinct advantage. They can now streamline their marketing efforts, drive revenue, and capture market share faster and more efficiently, without wasting valuable time and resources coordinating between multiple partners." About Invado Solutions Invado Solutions is a Salesforce Marketing Cloud consulting agency committed to helping customers optimize their technologies to compete, win customers, and drive revenue growth. Invado enables customers to tap their full digital marketing potential by creating a customized demand generation strategy, implementing it, and teaching them how to run it. The addition of Alex Williams to the team positions Invado to grow into the full-service, one-stop Marketing Cloud agency of the future. About Alex Williams Alex Williams is a digital marketing leader with over 15 years of digital agency experience and expert-level skills in lifecycle marketing channels and owned media. Before joining Invado Solutions, Williams was a founding executive at Trendline Interactive, a full-service email marketing agency. He was instrumental in growing the agency from 4 to almost 200 employees. Widely recognized as a email strategy and creative expert, Williams brings his passion for building high performing teams and creative problem solving skills to Invado clients.

Read More

BUYER INTENT DATA

Madison Logic Named a Leader for Intent Data in New Analyst Report

PRWeb | May 26, 2023

Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been recognized as a Leader in the new report, The Forrester Wave™: B2B Intent Data Providers, Q2 2023. The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. The company’s combined dataset from multiple sources scores accounts on purchase propensity that enables enterprise B2B marketers to prioritize accounts, drive higher account engagement, and accelerate conversion across the sales cycle. Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. Madison Logic received the highest possible score of 5.0 in eight evaluation criteria, including uniqueness of proprietary data, industry/vertical/keyword coverage, intent data types, pricing flexibility and transparency, and roadmap. According to the Forrester Report, "One of the most unique elements of [Madison Logic’s] strategy is unlimited access to their intent data offering for clients, regardless of the level of their media activation spend. It boosted its position in the evaluation with a roadmap that was among the strongest of any provider, including advanced AI capabilities, a new data privacy and compliance module, and more developed reporting tools.” "Madison Logic's consistent success speaks to our continuous innovation and dedication to delivering the richest dataset giving the best view of in-market accounts," said Tom O’Regan, CEO of Madison Logic. “Being named a Leader by Forrester in their new Wave represents a significant milestone for our company and we believe validates our strong intent data offering. With the most comprehensive signal of purchase intent, we arm marketers with better intelligence that empowers them to make data-driven decisions that drive better results.” Madison Logic’s ML Insights unifies three key data sources to create a holistic score of accounts demonstrating the highest propensity to purchase. Marketers leverage this data to: Target and prioritize the right accounts and personas: Dynamically improve targeting efficiency by focusing efforts on the accounts aiming to purchase a solution. Marketers can accelerate deal velocity by influencing the buyers with significant involvement in the decision-making process. Personalize campaign strategy at every stage of the sales cycle: Increase conversion rates by choosing content and messaging that uniquely meets buying committees with the information needed. This allows marketers to differentiate offering through target market expansion and competitive displacement campaigns built on comprehensive market intelligence. Optimize campaigns in real-time: Easily create and run optimizations within companies, content, and personas to maximize conversions and accelerate deal velocity. By measuring success based on real-time pipeline impact, marketers can determine optimization opportunities faster based on multi-channel engagement. Marketers leveraging ML Insights in multi-channel ABM see 32% lift in engagement, 28% faster sales cycle, and 17% increase in pipeline. What’s more, all clients gain access to ML Insights and its intent data as a value-added component of their existing media investment—a service no other platform provides. Madison Logic’s recognition as a Leader in the Forrester Wave follows its impressive performance in the G2 Spring 2023 Grid® earning seven Leader Badges, including Marketing Account Intelligence, Buyer Intent Data Providers, and Account Data Management. The high customer satisfaction ratings and reviews offered persistent recognition for the ability to prioritize accounts, personas, and content with superior proprietary data, best-in-class customer support, and the predictable and sustainable ROI clients experience when executing a multi-channel ABM strategy with Madison Logic. Click here to access a complimentary download of The Forrester Wave™: B2B Intent Data Provider, Q2 2023 report. To learn more about how Madison Logic helps the world’s fastest-growing companies leverage data to drive pipeline impact and boost marketing efficiency, visit http://www.madisonlogic.com. About Madison Logic The ML Platform, a global multi-channel ABM activation and measurement platform, enables enterprise organizations to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer’s journey. Visit madisonlogic.com for more information.

Read More

BUYER INTENT DATA

Riskified Earns “Top Rated” Award Across Four TrustRadius Solution Categories, Based on Merchant Reviews

Business Wire | May 11, 2023

Riskified (NYSE:RSKD), a leader in ecommerce risk intelligence, today announced it has been awarded a "Top Rated” distinction from TrustRadius, a B2B decisioning platform for technology buyers. Riskified earned top rankings in four of TrustRadius’ solution categories: conversion rate optimization, ecommerce analytics, fraud detection and chargeback management. To earn a “Top Rated” award, products must have ten or more TrustRadius reviews from the past year, have received a score of 7.5 or higher from customers, and earn at least 0.5% of site traffic in their category. Top Rated awards are based entirely on reviews, with no paid placement or analyst opinion included. Customer reviews of Riskified highlight satisfaction with its product innovation, fraud reduction capabilities and 100% chargeback guarantee. Riskified also stood out from competitors for its superior customer service. "We're very proud of the partnership we've cultivated with our customers," said Jeff Otto, Chief Marketing Officer, Riskified. "From the beginning, Riskified's business model, our technology and our best-in-class approach to customer service was set up to ensure our merchant’s best interests were at the center of everything we do. We're grateful to our customers and to TrustRadius for this recognition." Riskified enables frictionless ecommerce for loyal customers and delivers cost savings and additional revenue for its global, category-leading merchants. Riskified has a 99% client retention rate, and a study conducted by Forrester Research found that a composite of representative Riskified merchants saw $57.2 million in increased revenue and 594% ROI, adjusted over three years. Riskified’s product suite includes Chargeback Guarantee, which absorbs chargeback costs and gives merchants confidence by guaranteeing high approval rates; Dispute Resolve, a streamlined chargeback management system; Policy Protect, which detects and prevents abuses related to resellers, returns, INR (item-not-received) claims and more; Account Secure, to protect merchants against account takeovers; and PSD2 Optimize, helping merchants balance regulatory compliance with seamless customer experiences. “Riskified has won a Top Rated Award in Conversion Rate Optimization, Ecommerce Analytics, Fraud Detection, and Chargeback Management,” said Megan Headley, VP of Research at TrustRadius. “These awards are based directly on feedback from their customers and help software buyers make better purchasing decisions by highlighting products that provide high levels of customer satisfaction.” To learn more about Riskified, visit riskified.com. About Riskified Riskified (NYSE:RSKD) empowers businesses to grow ecommerce revenues and profit by mitigating risk. The world’s largest merchants and prestige brands partner with Riskified for guaranteed protection against chargebacks, to fight fraud and policy abuse at scale and to improve customer retention. Supported by a deeply experienced team of ecommerce risk analysts, data scientists and researchers, Riskified’s award-winning machine learning platform analyzes the individual behind each interaction to provide real-time decisions and robust identity-based insights. Learn more at Riskified.com. About TrustRadius TrustRadius delivers the most credible technology decisioning platform, helping buyers confidently make decisions with comprehensive, vetted product information and customer-generated content. Technology providers are empowered to tell their unique stories, engage high-intent buyers, and gain customer insights. Founded by successful entrepreneurs and headquartered in the technology hub of Austin, Texas, TrustRadius is backed by Mayfield Fund, LiveOak Venture Partners, and Next Coast Ventures.

Read More

More featured news