An Introduction to Data-driven Sales Planning

| September 25, 2019

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Most organizations still conduct sales planning as a manual, once-per-year exercise, due to the painful and time-consuming nature of the process. Since this is traditionally viewed as a burdensome task, it’s common that once sales plans are set in motion, companies rarely go back to evaluate accuracy or make adjustments. It’s at that exact moment that performance starts to suffer and companies put themselves at risk to miss their goals. This static approach puts today’s organizations at a disadvantage due to lack of insight and agility. With the adoption of automated and data-driven sales planning solutions, companies can modernize three key areas of their sales planning process: building, planning, and execution.
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Founded in 2003 by Maneesh K. Goyal, MKG is an experiential marketing agency that leverages human connection to impact consumers and influencers in smart, meaningful ways.