How to Conduct a Go-To-Market Strategy Workshop

Setting the right Go-To-Market (GTM) strategy for your business is not an easy task. In fact, quite the contrary. The process for identifying and implementing the best GTM strategy for your company is pivotal to your success and that isn’t just common sense. Our recent research on sales and marketing alignment found that teams who strategically plan together, increase revenues by over 200%. See those findings here. Yet, few companies know how to get to this destination. After working with hundreds of companies on setting their GTM strategies, we’ve found that holding a strategy workshop built specifically for this purpose is the ideal way to get you there.