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Key findings from the
2019 Guide to Ecommerce Platforms
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Retailers are investing in platforms because ecommerce sites are arguably the most important technology for online retailers. They are the foundation of an e-retail business. For shoppers, the ecommerce site is the face of a retailer and for merchants, ecommerce platforms need to be easy to work with, modify and customize. And they need to function—without fail.
More retailers are opting to get help from experts when it comes to ecommerce platforms. For example, only 10% of retailers planning to switch ecommerce platforms expect to build the technology in house. The rest plan to use some sort of vendor option.
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