How to Increase Revenue with Contextual In-Store Media
Once retailers realized they had a receptive audience online, they were quick to start monetizing that opportunity by opening up the door to new marketing channels, such as ad placements on retail websites or even loyalty mobile apps. The next big opportunity in bringing in new revenue lies in digital media networks within the physical spaces of the brick and mortar store.
The term “Retail Media” means something different to different people. The most accurate definition might be its simplest one: a vehicle to market to your customer at the point of purchase or the point of choice.
With contextual messaging delivered to digital displays in the places where people actually buy, it’s possible to create even greater levels of interest and engagement with a highly motivated buying audience.
But how to create an in-store retail media network (RMN) that will be profitable and wellfunctioning, and survive the coming innovations in non-traditional digital marketing? This eBook outlines the ten key aspects every retailer must look for when adding an in-store digital marketing channel to their retail media network.