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6 Infographics to Help You Stay On Top of 2016 B2B Content Marketing Trends

November 29, 2016

As you look back on last year's performance and look forward to what you need to accomplish next year, it's important to understand and adapt to industry trends. After all, missing a wave doesn't just mean that you didn't get ahead it means that you got left behind. Here are some great infographics that provide excellent at a glance learnings about the latest B2B marketing and sales trends. May the insight help you achieve 2016 success! The Big Content Spend: How and Where Are Brands Placing Their Content Marketing Budgets If you need affirmation that content marketing efforts are ramping up across the board, this infographic from Express Writers is the place to look.

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iFrica360

iFrica360 is a digital innovator challenging the status quo to develop customized solutions for Africa. Through market segmentation, our platform creates a centralized ecosystem for premium African video content on the Internet while providing filmmakers and other creators with a platform to best monetize their work.

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The pandemic caused many sales and marketing tactics to come to a screeching standstill. But adoption of artificial intelligence (technology marketers have been slow to employ) went through the roof. Frito-Lay Chief Growth Officer told Harvard Business Review that the crisis inspired his team to compress their five-year digital transformation plans into six months.

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Customer experience has become critical to B2B marketers. The biggest obstacle to customer experience success? Data governance needs to improve for B2B marketers to take full advantage of the power of this valuable asset.

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6 Infographics to Help You Stay On Top of 2016 B2B Content Marketing Trends