The Evolution of Modern B2B Marketing

November 19, 2014

One might argue that it started with a single invention — Johannes Gutenburg’s printing press in 1450. Gutenburg’s invention made mass printing possible. As a result, print advertising was born. Some think that the B2B marketing industry didn’t really take off until the landline telephone was developed in the 1940s. From that, telemarketing emerged and targeted businesses to buy their services. There’s a great deal to cover in B2B marketing history. Since we consider ourselves modern marketers, knowledgeable of the latest and greatest digital marketing practices, we’ve created an infographic that highlights our favorite modern marketing milestones from the early 1980s to present day. Take a trip down memory lane with us!

Spotlight

NGM

NGM is the innovative company that specialized in loyalty management. Our solutions and services help clients to build more profitable and solid relationships with customers. NGM offers both an enterprise platform for implementation of integrated programs and contextual marketing solutions for customer engagement, boosting revenue and profitability, and increasing CLV.

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Infographic On Account-Based Marketing

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Spotlight

NGM

NGM is the innovative company that specialized in loyalty management. Our solutions and services help clients to build more profitable and solid relationships with customers. NGM offers both an enterprise platform for implementation of integrated programs and contextual marketing solutions for customer engagement, boosting revenue and profitability, and increasing CLV.

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