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ABM BEYOND THE HYPE: HOW TO GET STARTED TODAY

October 09, 2019 | (12:00 - 13:00)
UK (United Kingdom)
Account Based Marketing might be an industry buzzword, but what is a true ABM strategy? In its essence an ABM strategy involves identifying high value accounts or prospects, targeting the key stakeholders and then implementing a highly personalised marketing strategy to appeal to their specific needs.