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ABM MASTER CLASS: SCALING, PART II

October 21, 2020 | (10 - 11AM)
USA
SHARESHARESHARE
Scaling an ABM program is one part art and one part science. In the first part of our series, we discussed knowing when to scale (and when not to), what scaling means, and the different ways to scale. In part 2 of our Scaling series, we will talk about where the rubber meets the road, personalization. ABM practitioners know all-too-well the challenges that come with mobilizing that unique, account-specific information for 1-to-few or 1-to-many programs.