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ABM MASTER CLASS: TARGETING

October 09, 2019 | (10 - 11AM)
USA (United States of America)
In today’s shifting B2B landscape of digital advertising, timing is everything. Marketers have to have precision and focus in order to target their key accounts with the messages that resonate and close business. Understanding the digital body language the up, down, and often lateral purchasing paths of prospects can be hard to gauge, especially as the needs of our target accounts get more complex and buying committees expand.