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ABM PROGRAM LEADERS VIRTUAL WORKSHOP: SCALING YOUR ABM PROGRAM IN 2021

September 23, 2020 | (11:00 am - 1:00 pm)
USA (United States of America)
SHARESHARESHARE
As we head into the final months of 2020, ABM program leaders are starting to plan for the continued success of their programs by scaling, pivoting, or rightsizing in 2021. ABM has never been more in demand as companies work to stay close to their most important clients and prospects through the pandemic and beyond. Marketers are pivoting to help sales teams understand how their accounts are evolving into the next normal, and to craft targeted value propositions for the solutions that will help clients survive and thrive. And when sales can no longer interact with clients and prospects in the same way, marketers are providing new ways to engage with buyers and influencers, maintaining and building relationships for the long term.