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ACCOUNT-BASED SALES (ABS) 301: MEASURING AND OPTIMIZING YOUR ABS STRATEGY

October 10, 2019 | (10am)
USA (United States of America)
For decades, marketing and sales teams have used high-volume tactics to drive revenue. But the spray and pray, dialing for dollars, boiler room approach only gets a business so far. This high calorie burning approach works for an initial launch, but it’s not sustainable for long-term success. Volume-selling comes with a higher cost of sales, lower margins, and limited expansion opportunities. This is widely understood and is the catalyst for why Account-Based Marketing and Sales are the hottest topics in the industry today.