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BECOMING A MEMORABLE MARKETER: FOUR KEY SKILLS TO DRIVE BUYING DECISIONS

September 16, 2020 | (2 PM)
USA (United States of America)
SHARESHARESHARE
80% of the sales cycle now takes place in digital settings, according to industry analysts. That means it's now up to marketing to move buyers further down the funnel up to and including the point of purchase. But how can marketers who have historically focused on brand awareness and top-of-funnel demand generation adjust to this new reality?
Corporate Visions' research shows that the primary factor driving buying decisions is memory. Your buyer interacts with your marketing in one moment, but they decide to purchase later on. That means your marketing messages, content, visuals, and stories must all be memorable enough to influence buying decisions.