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CX AND DEMAND GEN

September 18, 2019 | (3:00pm)
USA (United States of America)
A NEW FOCUS ON B2B CX SPURS GROWTH. Nearly all B2B executives consider customer experience CX to be a critical factor for success, according to recent Accenture Strategy research. Demand generation is the focus of targeted marketing programs to drive awareness and interest in a company's products and/or services.