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FOUR PRINCIPLES TO GUIDE YOUR 2020 MARKETING PLANS: HIGHLIGHTS FROM ITSMA’S 2019 HOW EXECUTIVES ENGAGE STUDY

October 30, 2019 | (11:00 am - 12:00 pm)
USA (United States of America)
ITSMA’s 2019 How Executives Engage study (our 21st annual) includes survey data from more than 400 senior executives who have recently purchased high-consideration services and solutions in North America and Europe. The research reveals executives’ priorities when engaging with solution providers, such as preferred channels, types of events, and executive engagement programs, and the benefits of personalization and account-based marketing (ABM). Based on the data, ITSMA will recommend four principles to guide your 2020 marketing plans.