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HOW MARKETERS ARE DRIVING CUSTOMER EXPERIENCE AND GROWTH WITH ABM

April 23, 2020 | (10:30 PM)
India
SHARESHARESHARE
Customer experience has always been at the heart of a marketer’s role. In the Age of Intelligent Marketing, there are so many more opportunities to reach your prospects and to create differentiated experiences and lifelong customers. But today’s marketers aren’t just responsible for driving exceptional customer experience they also need to understand their marketing performance, optimize spend, and maximize ROI to ultimately deliver growth. To achieve these goals around customer experience and growth, B2B marketers have increasingly adopted an account-based marketing (ABM) strategy.
Join us for this webinar to learn how leading marketers are leveraging ABM strategies to deliver exceptional customer experience and growth, and how effective ABM should actually be called ABE (Account Based Engagement). Attendees will also hear from Robert Archachi, Partner and Associate Director, B2B Marketing & Sales, from Boston Consulting Group as he dives into the latest research around ABM and shares benchmarks for success. No matter where you fall on the ABM maturity curve, this webinar is perfect for ABM novices and veterans alike!