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HOW TO DEVELOP YOUR ABM STRATEGY IN HEALTHCARE & LIFE SCIENCES

December 10, 2019 | (11:30 PM IST)
India
How B2B Healthcare & Life Sciences (HLS) organizations build and grow customer relationships is rapidly evolving. Today, more than 53% of physician outreach now takes place digitally or indirectly. The recent shift from direct to digital as the primary source of buyer engagement has made it critically important for Sales and Marketing to align around a unified strategy.