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INTENT DATA FOR SALES AND MARKETING: ACCELERATING THE BUYER'S JOURNEY WITH PERSONALIZED EXPERIENCES.

October 28, 2020 | (2 PM)
USA
SHARESHARESHARE
According to a recent McKinsey study, we've experienced 10 years worth of digital transformation in the last 3 months. However, most B2B companies still not have a reliable way to identify in-market buyers for their solutions. They look at their website visitors – who are submitting web forms, engaging in chat, or calling a rep. But what about buyers who never make it to their site? Intent data captures the online activity of your target accounts, so you can identify which stage of the buyer's journey they are in, prioritize your efforts and drive engagement through contextual conversations.