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MARKETING BE NIMBLE, SALES BE QUICK!

September 16, 2020 | (10 - 11AM)
USA (United States of America)
SHARESHARESHARE
We are all familiar with the old nursery rhyme, move swiftly, be nimble, clear the candlestick to keep the good luck flames of fortune afire. Well, in today’s B2B market, it’s about agility and alignment, not luck.
Marketing and sales teams need to be nimble to offer extreme value at every touchpoint along the buyer’s journey while keeping the elusive buying committee engaged. The consequence of “putting out the flame” on engagement with your target accounts is high stakes, and the days of following linear purchasing paths are long gone.