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MOVING TO ABM MATURITY: ITSMA & ABM LEADERSHIP ALLIANCE 2019 ABM BENCHMARK STUDY

December 05, 2019 | (1:00 pm - 2:00 pm)
USA (United States of America)
The rapid rise of ABM has transformed the B2B marketing landscape, and yet most companies are still early in their ABM journey. How should companies best expand their programs? What can we learn from ABM leaders? Looking ahead to 2020, how should we invest to optimize ABM impact? Beginning in 2017, ITSMA and the ABM Leadership Alliance have provided essential data and insight on ABM strategies, practices, and results with annual benchmark studies of early stage and more mature programs.