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OPTIMIZE YOUR B2B MARKETING EFFORT

February 20, 2020 | (1:30 pm)
USA (United States of America)
SHARESHARESHARE
A data-driven approach is the foundation of every successful marketing campaign.
Savvy B2B marketers understand the complexity and power of having a singular view of every customer, no matter the marketing channel. Join LiveRamp’s John Zook, CTO of LiveRamp B2B and Kerranna Williamson, Product Marketing Manager, to hear actionable steps for how you can leverage your first-party data to achieve a cohesive, omnichannel view in your B2B marketing in order to amplify a customer-centric account-based strategy across all media channels to improve marketing ROI.