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OPTIMIZE YOUR B2B MARKETING EFFORTS

February 20, 2020 | (1:30 pm)
USA (United States of America)
SHARESHARESHARE
A data-driven approach is the foundation of every successful marketing campaign.
Savvy B2B marketers understand the complexity and power of having a singular view of every customer, no matter the marketing channel. Join LiveRamp’s John Zook, CTO of LiveRamp B2B; and Kerranna Williamson, Product Marketing Manager, to hear actionable steps for how you can leverage your first-party data to achieve a cohesive, omnichannel view in your B2B marketing in order to amplify a customer-centric account-based strategy across all media channels to improve marketing ROI.