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THE 8 BIGGEST MISTAKES OF ABM PROFESSIONALS AND HOW TO AVOID THEM

December 04, 2019 | (11AM)
France
B2B marketers are constantly looking for the best way to achieve their marketing goals and therefore increase sales. Account-Based Marketing is a targeted approach dedicated to strategic accounts. It consists of focusing marketing and sales resources on a defined set of target key accounts and developing customized campaigns that resonate with each key account. With the ABM, the marketing message is based on the attributes and needs of the key account that is targeted, hence its name.