home.aspx

 
.

WHAT'S AHEAD FOR ABM IN 2020?

March 26, 2020 | (1:00 PM-2:00 PM)
USA (United States of America)
SHARESHARESHARE
Account-based marketing (ABM) is becoming the way marketing gets done, with B2B demand generation efforts focusing predominantly on accounts, not leads. In fact, ABM now involves more than just marketing. It encompasses every aspect of creating long-term customer relationships and differentiated customer experiences — and many parts of your company must play their part in reaching this goal. To keep ABM from becoming just another bygone marketing approach, we believe now is the time to replace the "M" in ABM with a new letter, and we nominate "E" for engagement.