How to Leverage AI for Integrated CX Strategy

Your potential buyers change—constantly. They change in relation to market trends, economic realities, supply chain issues, corporate re-orgs, and more. To stay current with your target audience, keep your Buyer Personas fresh and relevant.

In this economy, it’s important to get the most out of your team & your tech stack to cultivate lasting customer relationships. When taking advantage of a multi-threaded account ownership model, it’s critical that all roles with a direct customer relationship have the visibility necessary to successfully orchestrate their workflow. In this webinar, we’ll dive into the technical setup of Account User Relationship fields in Salesloft, including best practice tips & tricks to ensure a successful execution with your team!

As the IT landscape changes and technology buying teams continue to evolve, sales and marketing professionals need to understand how their buyers conduct industry research, gather information about vendors and engage with content. To get a better grasp on today’s buyer journey, we surveyed 700+ technology decision makers in TechTarget’s 2022-2023 Media Consumption and Vendor Engagement Study. In this session, TechTarget’s market intelligence leaders will provide a deep dive on this research to explore how sellers and marketers can leverage intent data to improve go-to-market messaging, outreach and content campaigns for more effective buyer engagement. Get your questions answered by the experts and walk away with the insights you need to align your content and engagement strategies with today’s tech purchase journey.

We spend a lot of time and money creating personalized experiences for top prospects who visit our websites. But all too often, once those prospects become customers... personalization becomes a thing of the past and they get the same site experience as everyone else. At a time when customer lifetime value (CLV) matters most, you need to keep the personalization train running and that's where an ABM program for customers can help keep you on track.