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Marketing’s Marginal Gains
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The marginal gains concept is built around the idea that lots of small, incremental improvements can add up to something much more significant.
It’s all about the 1%. To get ahead of the competition, you just need to find ways of being 1% better in as many ways as possible. And the cumulative effect of these 1% improvements creates a competitive advantage that sets you apart from the rest.
When put into practice, the concept of marginal gains has driven incredible results for companies, teams, and individuals in every field — none more famous than Dave Brailsford and the British Cycling team.
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