Oracle and Radius Join Forces to Optimize B2B Leads

Photo Credit: Ken Wolter / Shutterstock.com


Radius, the predictive marketing company, released its B2B answer for the Oracle Cloud Marketplace on Monday, supporting account-based marketing.

Radius offers a B2B predictive marketing platform that gives  cross-channel and analytic marketing tools fueled by data science. With its new integration to Eloqua, Oracle's B2B marketing automation platform, Oracle marketers can now arrange predictive-based campaigns around their current clients in Eloqua and also find and add new prospects from Radius to Eloqua.

The center of Radius' offer lies in its Business Graph, a continuous database of more than 50 billion qualities from 18 million US-based organizations. Information accessible incorporates client and record data, for example, organization demographics, online networking use, purchasing expectation markers, late trigger occasions and data on an organization's innovation stack.

Brands can likewise target clone crowds that reflect their best-performing clients, which can be specifically added to cross-direct battles in Eloqua, Salesforce and Facebook Custom Audiences, among others.

"Today's advertiser depends on Oracle Marketing Cloud to deal with their promoting effort and to change over prospects to clients. Consolidating Radius prescient examination aptitude with Oracle Marketing Cloud engages advertisers to make more astute, quicker choices that drive income and development," states Mark Woolen, boss item officer at Radius.

Range's incorporation with Eloqua helps Oracle advertisers enhance deals and showcasing proficiency by centering assets on the prospects that are well on the way to change over on account of the organization's prescient lead scoring highlight.

Engaged by an arms stockpile of information, advertisers can make and convey more compelling promoting effort with customized, divided showcasing. Advertisers can then offer more customized promoting substance to those prospects through division.

High-performing advertisers are four times more inclined to utilize prescient knowledge as per an April 2016 investigation of 4,000 advertisers by Salesforce.