What is demand generation and ways to build a successful demand generation system

What is demand generation? According to Hubspot “Demand generation is the marketing system and engine that bridges the gap with your company’s sales and revenue operations. It may include multiple touch points, from blogging, to email list creation, to social media promotion — all inbound marketing tactics that are part of a company’s overall demand generation strategy.” Let us simplify it – It is generation of demand for a business’ products or services. Let’s broaden it – It is brand awareness of your products and services through various marketing mediums. It’s about identifying potential prospects and generating promising buyers for your business.