7 Myths Uncovered About Account-Based Marketing

ABM provides a strategy for B2B companies who want to grow revenue by focusing on the best-fit prospects. The key metric shifts from the traditional lead generation to real revenue. And, it takes into account that most B2B buying decisions aren’t made by a single person, but rather a collective group within a company. If you’re only looking at one person, you’re totally missing half the picture.
Not to mention, ABM helps get your sales and marketing on the same page, which staves off lost productivity and lost opportunities, according to MarketingProfs. They found organizations with tightly aligned sales and marketing functions experience 36 percent higher customer retention rates and 38 percent higher sales win rates.