3 Tips To Reinvigorate Your Brand’s Social Media Marketing Efforts

It’s a more common problem than you think, and it probably affects more brands than you think too. It’s that awful situation where a brand literally ‘gives up’ on social media. The ROI that their agency promised them has not materialized. Their social accounts are essentially dead ducks now. And their understanding of social has fallen apart. They just don’t get it, and resign themselves to the fate of trying more conventional methods of marketing and advertising. It’s more common with small businesses, where budgets are tight and it’s tempting for a business to ‘take a shot’ at building up a base of fans and followers. That shot usually revolves around one payment to an agency, or even just asking one of the employees to manage the Facebook page. None of this works, so giving up is the only way to go.