4 Things You Need to Know About B2B Buying Decisions

If you think it’s hard to sell, you might want to spare a thought for your potential customers: depending on which research you look at, the majority (around 2-in-3) of their buying decision processes end with them deciding to do nothing at all, and sticking with the status quo.There is, of course, a connection between our challenges as sales people and our prospective customers’ challenges in reaching a consensus about whether they really need to change and, if so, what they need to change to and which solution represents their best available option.