1 Out of 3 Qualified Leads is Not Acceptable
Business 2 Community | October 02, 2017
Before taking an Account Based Sales & Marketing approach, Schneider Logistics was seeing maybe 1 out of 5 leads engage successfully. In speaking with many other complex solution-sales companies, I am finding that has become a growing trend.This happens because most of the leads being delivered by marketing and inside sales are not able to be fully qualified, and as a result many fall outside of the ‘wheel house’ of our network.